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柠檬微趣依靠单一游戏独木难支

2017-08-07 18:31:00   中国经济网

年报发布后的3个月,2017年7月19日,柠檬微趣以“前期会计差错更正”等为由,对2016年年报进行修改,多项财务指标变动。其中,2015年的营业收入、营业成本、销售费用 、管理费用、资产减值损失、净利润等发生变化,2016年的个别财务指标也有所调整。

变化最明显的是营收和净利润。2015年营收从5077.41万元变为4889.3万元,减少188.11万元;归属于挂牌公司股东的净利润从308.06万元变为156.64万元,减少151.42万元。

2015年的应收账款周转率从5.02变为4.40;净利润增长率由增长267.24%变为下降33.43%。2016年的净利润增长率由1877.37%变为3788.84%。

年报修改不久之后,2017年7月19日,柠檬微趣又发现了公开转让说明书中的问题,并对其进行第二次更正。

数据资料显示,2014年、2015年前五名客户销售总额占各期营业收入的比例均被提升。2014年的99.02%变为99.05%;2015年的89.84%变为96.20%。

需要注意的是,柠檬微趣2014年、2015年的资产、负债、营收、净利润等几十项财务指标也被大范围修改。

日均活跃度落后同类游戏一大截

2016年净利润增长3789%,营收增长296.11%,柠檬微趣交出的这份漂亮的成绩单,归功于游戏《宾果消消消》。

资料显示,2014年8月,柠檬微趣推出移动游戏《宾果消消消》。柠檬微趣介绍,截至2017年3月31日,《宾果消消消》的累计注册用户数超过1.46亿,2017年一季度平均月度活跃用户数近3200万,付费玩家数累计达到669万。

然而,这组看似不错的数据,实则经不起对比。

8月4日,中国互联网络信息中心(CNNIC)发布了第40次《中国互联网络发展状况统计报告》。

报告称,截至2017年6月,我国网络游戏用户规模达到4.22亿,较去年底增长460万,占整体网民的56.1%。手机网络游戏用户规模为3.85亿,较去年底增长3380万,占手机网民的53.3%。

这意味着,除去少数国外玩家,国内有超过三成的手机网络游戏用户,曾下载过《宾果消消消》。

对比极光大数据今年4月发布的《2017年2月app风云榜》。同为消除类的游戏《开心消消乐》以12.8%的市场渗透率和2636.3万的日活跃用户排名第二。

长江商报记者在多个类似排行中,均没有查找到《宾果消消消》的数据。如果按照柠檬微趣公布的“一季度平均月度活跃用户数近3200万”计算,《宾果消消消》日均活跃度仅为100万,落后同类游戏一大截。

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