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上半年消费力十强城市榜:上海5670亿买买买成第一

2017-08-05 10:02:44   央广网

从消费结构来看,上半年北京服务性消费增长了12.7%,占市场总消费额的比重达到53%,对总消费增长的贡献率为70.5%,医疗保健、教育文化娱乐、交通通信等升级类消费均实现两位数增长。

上海方面没有公布服务性消费数据,其社会消费品零售额增速跟通讯器材类、体育娱乐用品类、粮油食品类零售额拉动较大有关,三者分别增长61.1%、27.8%和19.7%。

十强第二梯队是重庆、成都,除了总量较高,增速也很高。上半年重庆、成都社会消费品零售总额增速分别为11.7%和11.4%,居十强城市的前两位。

21世纪经济研究院认为,以重庆、成都为代表的西南地区进入消费增长的快车道,除了成渝,昆明和贵阳上半年社会消费品零售总额增速均超过了12%。

第三梯队是武汉、天津、深圳、南京和杭州。其中,南京和杭州,受益于省会城市的中心辐射能力和近年新兴产业的快速扩张,人均社会消费品零售额分别达3.3万元和2.9万元,消费能力非常强劲。

深圳为什么挣得多买得少?

为何深圳消费能力落后广州?21世纪经济研究院分别梳理了深圳2012-2017上半年社会零售方面的数据,数据显示2012-2013年,深圳零售消费均有不错表现,增速分别达到了16.5%和10.6%,但是2014年以后跌落10%,2015年,仅增长2.0%,其原因与深圳市政府汽车限牌措施不无关系。2015年初深圳规定将一年的汽车增量指标控制在10万,而2014年深圳的汽车销量达到50万辆,这一年深圳零售消费门类上,汽车类也下降20%。

同时,近五年的零售消费数据显示,深圳并没有稳定高速增长的消费门类,而服装鞋帽针织类,金银珠宝类增长相对乏力甚至出现负增长。

原因之二,和北京类似,深圳虽然社会零售消费较低,但从2012年以来,深圳现代服务业保持10%以上的增速,消费结构也处于转型升级之中,即从过去的买商品向买服务转变。

总体来看,2017年上半年深圳的消费在GDP中的占比为28.3%,是上述排行榜中占比最低的城市。

广州第三城地位稳固

从消费规模、消费结构来看,广州有望继续保持第三城,千年商都实至名归。

公开数据显示,广州社会消费品零售总额连续29年稳居全国城市前三。广州正努力打造现代商都、外贸强市、网络商都和现代流通体系,构建“买全球、卖全球”的全球贸易枢纽。

广州市还提出目标,到2020年,全市实现社会消费品零售总额1.15万亿元,达到伦敦、纽约等世界级城市消费规模,电子商务交易额比2015年翻一番,达到3万亿元。

2012-2015年,广州社会消费品零售总额持续保持超过11%的高增速,2012年传统行业支撑明显,批发零售,住宿和餐饮分别增长14.9%和17.1%;到了2013年,新业态增长明显,限额以上网上商店零售额出现爆发式增长,增速高达64.5%,同时,通讯器材类和汽车类零售额增长火热,分别达到61.4%和30.2%。

近年以来,广州的电商消费、汽车和通讯器材类的消费,呈现整体稳定较快发展,成了广州近年来社会消费品零售额增长的稳定器。

2016年,广州实现社会消费品零售总额8706.5亿元,增长9%,特别是跨境电商进出口总额为146.8亿元,增长1.2倍。

21世纪经济研究院认为,随着广州传统商贸加快转型,以及跨境电商等新兴业态的发展,广州消费实力第三城的地位将不可撼动。            

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