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学生暑假消费迎高峰

2017-08-05 03:32:43   中国青年网

本报讯(记者 陈雪柠)近日,美团点评研究院发布《学生暑假消费趋势大数据报告》显示,学生在暑假期间消费占其全年总消费的五分之一,八月上旬是学生暑假消费高峰。“95后”贡献了暑假学生群体交易额的70%,是学生群体消费主力军。

暑假学生运动健身订单量占全年47%,水上运动的订单量占到了其中的39%。每日午后是学生休闲娱乐消费高峰时段。午后1点,K歌消费量占全天26%。电影方面,每日14点是观影最高峰。

暑假期间,成都、武汉、西安、重庆等中西部地区学生更爱出游,在排名前十的出发地中,中西部城市占比超50%。北上广则是学生出游首选目的地,集中了全国近五分之一的订单,其中北京以7%的订单量占比居于首位。学生暑假美食消费占比达到47%。最热门的景点多为主题公园和水上公园,故宫人气不减,订单量稳居第二。

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