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央广《王冠红人馆》财经报告:全国开启高温模式,“避暑经济”如何借势营销?
随着高温天气的来临,各地都争相打造相关旅游产品,然而,相比贵州、西藏等地的显著成果,温度较低、适宜避暑的东北地区则略慢一步。
事实上,东北地区拥有为数不少的风景名胜,比如沈阳故宫、长白山、天池等。也有诸多的旅游资源可以发掘营销。此外,东北的美食也是五花八门,比如锅包肉、小鸡炖蘑菇、东北大拉皮、沈阳烧烤、哈尔滨的马迭尔冰棍等,都让人赞不绝口。
![](http://img1.utuku.china.com/450x0/news/20170804/d76a014c-d52b-4ac2-8271-7c465ed920cf.jpg)
哈尔滨马迭尔冰棍
尽管东北地区的产业转型升级还需要较长的周期,但面对当前的高温天气,如果能够利用当地已有资源,打造出相关旅游产品并加强宣传推广,无疑对于东北重工业基地的转型升级大有裨益。美国的匹兹堡、德国的鲁尔工业区都是依靠创意产业和服务业实现转型升级,才达到经济的迅速发展。当下,东北地区需要把握契机,不断释放当地避暑经济的潜力,促进产业转型升级。
四、总结
今夏高温模式的来袭引发社会高度关注、带给大家无限思考。一方面,高温工作人员的保护和补贴应该得到重视;另一方面,各地的避暑经济策略可以相互借鉴,达到共同发展。此外,面对高温模式下的作物产量减产、快递行业火爆等现象,未来气象预告的大数据服务有待更加细分和突出针对性。
更多精彩内容,敬请关注央广《王冠红人馆》节目和微信公号。
央广《王冠红人馆》舆情课题组 宋佳伶
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