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《战狼2》票房一路飘红 上市公司纷纷公告忙蹭热点
2017-08-04 06:04:17 中国青年网
光线传媒近日在深交所互动易平台上回应投资者提问称,公司持有《战狼2》出品方橙子映像25.92%的股份,对于橙子映像的利润公司会相应确认投资收益。中国电影8月1日也在投资者互动平台上表示,参与了《战狼2》的投资出品,具体投资收益涉及商业保密条款无法提供。
资料显示,《战狼2》身后共有14家出品公司和7家发行公司。除了北京文化大涨以外,光线传媒本周以来也已涨逾8%。
保底发行
“一将功成万骨枯”
近年来,随着影视公司纷纷上市,看票房炒股也成了不少投资者的心头好。然而,去年以来电影票房市场却遭遇持续低迷,让不少保底发行的公司叫苦不迭。去年7月国产电影总票房45.1亿元,同比下降18.2%,这是自2011年以来暑期档首次出现下跌的情况。今年一季度电影票房再次遇冷。全国总票房约为144亿元,相比去年同期小幅下滑。
与票房遇冷的情况颇不相称的是,自《美人鱼》保底18亿、以33.9亿收官后,市场上保底发行的风气却越来越盛,但其风险也逐渐暴露。去年暑期档,5部保底发行的电影以全部失败告终。如微影时代保底《致青春 原来你还在这里》4亿,票房为3.36亿,博纳影业保底《封神传奇》10亿,票房仅为2.83亿。
业内分析人士认为,保底发行的失控,直接体现了资本的逐利心态和对电影的不理解,这两年像《战狼2》这样票房丰收的国产电影并不多,一部电影的成功也不意味着一家公司就能持续看好。
从华谊兄弟等公司这两年的业绩疲软也可以看出,影视剧投资的风险并不小,普通投资者在面对市场炒作时也应该冷静对待,不要盲目跟风。
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