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《战狼2》上映5日斩获12亿票房 北京文化获意外之喜

2017-08-03 09:24:19   央广网

央广网北京8月2日消息(记者张子雨 实习记者崔丹萍)据经济之声《天下公司》报道,又到暑假,电影票房再一次火热起来,要说到这两天的票房热点,肯定离不开正在热映的《战狼2》。

这部电影身手不凡,有统计数据显示,上映5天,票房就已经超过了12亿。不仅票房非常可观,这部电影的口碑同样也非常好。

有观众说:“我觉得《战狼2》能很好的体现出中国军人的一种气质。”也有影迷表示,“之前看宣传的时候看到的都是一些小鲜肉、小花之类的,但是看完感觉还是挺惊喜的,在导演的编排之下,大家都表现的很好。”

对于发行方来说,这部电影成了一座金矿。上市公司北京文化是《战狼2》的发行方。鉴于影片的良好表现,北京文化昨天和今天都以涨停报收。昨天晚间,公司发布公告表示,《战狼2》目前的票房已经超过了公司最近一个会计年度营业收入的50%。

但是,在良好的票房背后,北京文化最终会有多少进账?有券商预计,如果这部电影最终票房达到20亿元,北京文化的利润约为9000万元,不到总票房收入的二十分之一。

如此叫座的一部电影,最终给发行方带来的收入似乎并没有想象中那么丰厚。真的如此吗?《中国电影报》编辑部主任张晋锋算了一笔账。按照他的计算,北京文化最终可以从这部电影当中获得2亿以上的收益。

张晋锋说:“不管分几个阶段,8亿之内是一个阶段,8到15亿是一个阶段,15亿以上是一个阶段。这部影片的最终票房超过30亿应该是没有问题的,如果按30亿票房来计算,即便是按15%的比例来分成,主发行方北京文化的进账在两亿多到三亿应该是没有问题的。现在它的收入并不高,因为票房达到12亿才会进入第二个阶段的初期。最终相当于它没有创意版权,就能分到两亿多到三亿,这样的成绩相当可观。”

那么作为发行方,获得这么多回报是否合理呢?首功影业总裁王大勇告诉我们,在一部电影的制作过程中,拍摄阶段的风险是比较大的,而发行方面的风险比较低,能够获得这样的回报,已经算是非常划算。

王大勇表示:“电影投资要看在不同的阶段扮演的不同角色,在电影投资的早期,风险是最大的。也就是说,在一个产品刚刚诞生的时候决定要去做它,那时候的风险最大但利润也是最高的,等电影制作完以后,它的风险相对较小。北京文化在原始的投资里其实不是最大的股东,它只是承担电影发行上的风险,而这时候发行上的风险其实有一些基本的保障,发行方的风险远远低于制作风险,所以它的投入和回报其实是合理的。”

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