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招行首发“一带一路”沿线信用消费数据 海上丝路占据招行7成消费市场

2017-09-20 16:52:15   中国经济网

数据还显示,以西亚、中欧等地为主的“新丝绸之路经济带”消费增长正在提速,未来有望成为旅游消费的热门选择。其中,乌兹别克斯坦的消费增长最为亮眼,3年来,招行信用卡用户在当地的消费总额翻了9倍。另外,消费增长较高的“一带一路”国家,如以色列、克罗地亚、埃及等,均是名副其实的文化旅游胜地,以厚重的历史文化底蕴以及独特的地理人文景观著称。

在消费品类方面,银器以11.7%的占比超越了免税商店的消费总额,跃升为仅次于住宿服务的第二大消费品类。当地成衣店所销售的民族服饰也备受中国消费者青睐,消费占比高于百货商店0.4个百分点。

伴随消费理念的转变升级,人们对于信用卡服务的需求也在不断释放,这就更加需要国内各类金融机构把握好“一带一路”沿线个人用户的消费需求,制定切实可行的服务策略。以招行信用卡为例,为解决用户境外支付痛点,其首发“全币种”信用卡产品,提供持卡人更便利更多样的境外支付解决方案。招行信用卡还根据境外交易市场的特点,制定了更贴近消费者,且覆盖消费者 “一带一路”出行全阶段的信用卡服务策略,如“非常系列”以及“出行精选计划”等。用户可以在掌上生活App或官方微信上及时获取“一带一路”沿线国家的旅游资讯和刷卡优惠,并在“旅游海购”频道一站式享受签证、租车、WiFi、机酒和度假等多种出行必需的增值服务。此外,在额度与境外用卡安全方面,招行信用卡还首推全景智额与一键锁卡功能,为用户提供额度与安全的双重保障。

据了解,目前每百元信用卡消费中,有25元以上为招商银行信用卡贡献,其以更显“亲民”与“年轻化”的海外业务策略打动了不少用户及消费者,已成为“一带一路”沿线消费的首选。

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