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乐视上市体系更名风声再起:或改名叫“新乐视”
2017-09-20 01:51:56 中国青年网
在对外的宣传口径上,乐视网从7月份孙宏斌当选董事长后,就开始打出“新乐视”的口号。
孙宏斌曾多次表态,要处理乐视网与非上市体系的关联交易问题。阵痛也将体现在财务报表上,根据乐视网2017年半年度报告,乐视网应收账款约95.4亿元,其中关联方占比超过51%。按照报告中的说法,公司实际控制人贾跃亭将督促相关主体按照双方约定付款进度付款,但截至目前,主要欠款方资金情况持续紧张,未严格执行还款计划。
“新乐视”之新,除了在公司层面与贾跃亭控制的非上市体系进行切割,还提出了贾跃亭时代所不同的发展策略。
按照孙宏斌的设想,“新乐视”应该是一家提供家庭互联网娱乐消费服务的企业,这也将乐视网和融创本身的房地产业务结合成了新的故事图景。
在今年6月乐视影业的一场发布会上,乐视影业CEO、现任乐视网CCO张昭曾介绍,乐视致新可对标成苹果,乐视网(乐视视频)对标Netflix,乐视影业则对标迪士尼。
这个故事充满想象力,但如何实现它,首先要迈过的槛是,消费者还会不会为乐视这个品牌买账。从乐视网2017年半年报来看,乐视电视和会员,已不像以前那么好卖了。
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