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暴风集团CEO冯鑫反思:乐视危机旋风为什么会刮到暴风

2017-09-18 09:11:44   中国青年网

9月16日,在互联网视频平台暴风集团(300431)内部年会上,暴风集团(300431)CEO冯鑫回顾了自己创业初期到现在的三次压力,表示大风吹不倒无事之人。暴风内部人士向澎湃新闻透露了一部分演讲实录。

乐视危机发生以后,暴风总被拿来和乐视做类比,相似的业务布局、财务并表、股权质押等。暴风的市值从2015年369亿元人民币,缩水到7月18日停牌时的67.1亿元。

冯鑫提及“乐某公司”:“有人说,人生最怕猪一样的队友。我觉得,还怕无法琢磨无法言喻的类同行。这场旋风直接刮到了我们,对我们周边的环境造成了非常多的压力,一开始以为和我们没关系,我们也没到有债主天天在公司门口搭帐篷,但是后来发现,今天的暴风和上市前的暴风不一样了,它真的比以前大了。有句古话说得好,’木秀于林,风必摧之’。苍蝇不盯无缝的蛋,风吹不倒无事之人。”

冯鑫反思,在这场危机中,暴风为什么会受到影响,受到质疑和挑战?冯鑫罕见坦承:“暴风到今天为止,真的没有一个很强悍的业务。暴风以前是一个二流的视频平台,尽管暴风魔镜和暴风TV做得非常好,但到今天,还不是非常结实。”

冯鑫说,过去暴风在内控和管理上有不严谨的地方,当压力增大的时候,那些脆弱的地方,有漏洞的地方都有可能出事、“可能过去一个合同签得不严谨,可能过去某个重要的资本方沟通得不顺畅,或者拿了别人的钱拿了一年没有理过别人。”

“压力是帮你看清楚问题本质的影子。压力面前,不仅能看到事情,也能看到人。身边的同事,合作伙伴都会有变化,所以真的要珍惜压力。”冯鑫说。

冯鑫还回顾了自己创业至今遇到的几次压力,希望以此给员工和外界打气,试图告诉大家,度过压力过后会让这家公司在浴火之后会得到重生。

第一次是2005年10月冯鑫创业之初。刚刚从雅虎辞职跟别人约好一起准备创业的冯鑫,被别人“放了鸽子”。后来找了周鸿祎、雷军,但都处处碰壁。

第二次是在2009年5月19日,全国多个省份连续发生大面积互联网瘫痪事故,随后,暴风影音陷身事故的“风暴”中心。

第三次是在2010年左右,刚刚递交完上市文件,被证监会告知暂停IPO。“这五年时间意味着你不许融资,每年还要比去年盈利上涨,你也不能给新进的核心团队发股份,因为股份不能变更。在互联网历史上,让一个公司不去融资,不去引进高管,每年还保证利润增长,交材料以后这样扛三到四年,我不知道还有没有第二个这样的公司。”

至于前阵子小米公司同样出现危机,但是小米在公司董事长雷军控制之下,最终恢复了增长。“有些人天生是这样的人,与能力无关,他会控制。在压力面前,他像是和魔鬼对抗的上帝一样,他能控制所有的一切。”冯鑫说。

按他的说法,目前暴风距离2020年第一个收获季还有三年,希望全体员工能将“创造精神”提升到更高的高度。在未来的三年里,力争让三驾马车业务走得更远、更令人尊敬,努力创造一个更健壮,更独立,更协同的组织。

从2016年暴风十周年年会上提出的暴风虫—N421,升级到2017年的AI+战略。暴风集团的核心业务始终聚焦TV和VR这两块新视频入口,未来的一年,VR业务更加健壮;TV业务实现加速度成长,从助跑到起飞,用AI+换道超车。

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