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华夏幸福蝉联中国产业新城运营商综合实力榜首

2017-08-21 07:21:59   中国经济网

赵威表示,具体到招商引资和产业定位时,他们会把10大行业“下沉”到二级、三级目录,以实现精准服务。“比如,光电子信息一个行业就包含很多子行业,在招商时我们会先‘下沉’到半导体、芯片一级,具体到芯片又再次‘下沉’到显示和智能终端一级,就这样一层一层把产业链‘剥开’,再连接起上游材料零部件、中游面板模组、下游应用等。”

那么,招商团队又是如何构成的呢?赵威说,最重要的就是有所侧重,强调能力的“三七开”。具体来说,30%的员工要求具备区域统筹招商能力,另外70%的员工则来自于专业的招商领域,主要负责对标行业专家。“他们的业内资源非常丰富,对行业判断更加准确,对行业发展的判断也更具前瞻性。”

资料显示,目前华夏幸福的定位主要有两个,一是为企业提供投资建厂的全程服务,二是为地方政府提供产业发展的全套解决方案。

“很多人感到不解,为什么我们不谈招商引资服务而要提全套产业发展解决方案?这涉及到发展理念的问题。”赵威表示,从最初的区域定位到产业要素的打造,再到招商引资及企业入驻的后续服务,华夏幸福会提供一整套解决方案,这样做可以加速培育区域产业生产环境。

“如果产业环境没有形成,单纯的招商引资会越来越难,好项目恐怕不太愿意来。在这方面,固安产业新城、大厂产业新城等就是成功例证。”赵威强调说。

宏中微“三位一体”

华夏幸福一直相信,凭借产业生态系统的营造,继而打通创新技术的商业化路径,将成为撬动区域经济发展的新增长点。

“营造生态系统的第一步就是产业研究。”赵威举例说,“10年前,各地都在抢着上单晶硅、多晶硅项目。但根据行业规律,项目从签约到达产一般要2至3年时间。结果是不少地方花了大代价,等来了一堆落后产能。所以,要最大限度避免招商的盲目性,必须从宏观经济走势和行业发展趋势两个层面判断”。

与宏观层面不同,中观层面的主要目标是明确产业发展的具体环节。比如,目前很多区域都在积极布局新能源汽车。对此,华夏幸福的判断是,不要一上来就投整车项目。“我们希望从新能源汽车的三电(电池、电机、电控)技术做起。这些核心环节做好了,产业集群很可能会自然而然地形成。”赵威说。

做好宏观和中观的判断后,下一步自然就是在微观上的精准招商。赵威坦言自己就曾闹过笑话。多年前,他接触了一个“航空装备”项目,被告知在飞机上使用量很大,结果一看,这不就是给空姐做衣服的服装厂吗?还有些地方把产业定位在新一代智能制造上,却招回了生产轮胎、铆钉的企业,不仅占用了很多资源,对区域经济发展也没有实质性推动。

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