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贴上“游学”标签价格就涨好几倍,有的行程居然包括“赌城”——暑期海外游学市场乱象调查

2017-08-14 18:50:54   中国经济网

记者发现,海外游学产品普遍价格不菲,明显高于同类型普通旅游产品。以美国东海岸旅游产品为例,同样两周左右的旅游产品,价格普遍在1万元到2万元左右,但是行程类似的游学产品则普遍在3万元以上,一款名为“美国八大名校状元夏令营”的14天海外游学产品价格则高达近5万元。

除了较高的市场价格,各类游学产品在“内容”上也参差不齐,甚至明显“离谱”。北京一所知名小学组织学生到美国的游学行程中,就曾被曝出竟然包含了“赌城”拉斯维加斯。

江西南昌市民何女士去年送上初一的女儿送到美国游学,花费了34800元。但何女士对游学效果不甚满意。“跟当初宣传的差距很大。正赶上美国学校的假期,培训机构租了一个中学的会议室,又请了几个当地的孩子陪读,感觉就像‘演员’演戏。最期待的哈佛、耶鲁大学之行,只是到学校参观了一圈。”

记者在“美国常春藤名校修学游”“英伦特色高校游”“英国贵族高中修学”等多个旅行社推出的游学线路上均发现,多数产品在14天行程中,有5天时间用于参观校园,剩下的时间多在观光游玩,“游”的比例明显大于“学”。

记者在美国采访了解到,以某旅行社推出的加州大学洛杉矶分校10日夏令营为例,观光景点通常用2天,迪斯尼购物或者环球影城1天,购物1天,还有花费在交通上的时间,能够专门用于当地学生交流、学习文化的时间很少。

北京市某重点高中学生王凯向记者抱怨:“说是赴美的学习营,但其实就是走马观花地旅游,感觉英语没有明显进步。领队还带着我们去逛大型购物中心,很多同学一趟下来刷卡消费一两万元。”

海外游学产品毛利率达30%至50%,教育部门应主动介入监管

有关专家表示,普通海外旅游产品毛利率一般在5%至10%左右,而海外游学产品则可以达到30%至50%,高额利润空间产生了巨大吸引力。

业内专家认为,目前,海外游学市场行业门槛低、缺乏标准,大量机构涌入使整个行业呈现出“野蛮生长”的态势,这是市场产生乱象的深层次原因。

长期从事海外艺术游学的可乐荚儿童美术馆CEO廖尼娜表示,真正高品质的海外游学产品虽然利润较高,但是成本投入也是非常大的。主要是专业人员的配备、课程设计、开发当地教育资源等方面的投入,而一般旅行社最大的成本主要是机票和酒店,其他投入很少。

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