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目前,鸦鸿桥镇有常住人口6.3万人、商户1.5万家,土产、日杂、文体、五金等店铺鳞次栉比,每年从鸦鸿桥运送的各类商品达4500万吨,辐射东北三省和内蒙古,销售额达180亿元,综合实力居全国小商品市场第四位。
鸦鸿桥地处京津唐三角中心地带,500年的商贸发展史证明,凭借独特的区位和交通优势,其北方商贸重镇的地位无法撼动。进入新世纪,鸦鸿桥商贸没有随着陆路交通的改善及时转型升级,再加上近几年互联网电商的崛起,直接冲击着这个古老小镇。眼下,众多商户和物流企业亟须经营模式的创新。
像很多商户一样,陈鑫欣的内心也充满焦虑。“过去,市场信息不对称,很多东西很好卖,商户利润空间大。互联网是把双刃剑,过去客户坐着班车定期来赶集,现在一年来一两次,直接从网上订货,确实方便了。但是,客户拿网上售价来砍价,利润越来越薄,生意越来越难做,很多商户纠结下一步怎么干,有的商户把门店转租,有的干脆去开网约车了。”
陈鑫欣认为,在改革开放大潮中好赚钱的时代已经过去了,现在的鸦鸿桥正处于转型升级的瓶颈期,面对电商的冲击,如何整合协调线下线上资源、改变经营模式?过去白手起家的商户们大部分思维局限、观念传统,自身经营管理能力遇到了天花板,专业的电商运营人才成为鸦鸿桥商贸转型升级的短板。
京津冀协同发展上升为国家战略,京唐城际铁路也已开工建设,将在鸦鸿桥设立一座高铁站,鸦鸿桥将自身定位于一座宜居宜商的“商贸重镇,高铁新城”,这给广大商户带来了新的更大的希望。
陈鑫欣介绍说,她的公司已经把闲置多年的淘宝、京东店铺又收拾起来,消防、安防产品也登陆了阿里巴巴,面对激烈的国内市场竞争,又把眼光瞄准一带一路沿线的国外市场。“鸦鸿桥又遇到千载难逢的好时机,希望各类高层次人才带着先进的理念和技术来鸦鸿桥发展,带动鸦鸿桥商贸转型升级,续写繁华。”
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