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“中国果酒科技峰会暨中国果酒品牌计划”启动仪式京举行
在主旨发言中,专家们分别从“国内外果酒的消费结构,我国果酒产业发展路径,以及营养健康时代我国果酒行业的机会等方面探讨了中国果酒产业未来的发展与责任。联合国食物安全委员会高级专家指导委员、国家食物与营养咨询委员会委员、国家食药同源产业科技创新联盟专家咨询委员会主任委员梅方权从我国基本国情和食物结构变动趋势、发展空间以及发展的重大建设性选择三个方面分析了果酒的发展潜力,他指出加快发展食品饮料果酒产业,核心措施是加快结构升级换代,加快拓展食品饮料果酒企业经营规模,支持通过重组、并购、联合培育壮大龙头企业,以提升竞争力为重点,创立一批在市场上占有率高的品牌,形成一批特色优势鲜明,发展潜力大的产业集群。同时,政、学、研、企必须联合起来制定产业战略规划。西北农林科技大学葡萄酒学院终身名誉院长、中国果酒产业科技创新战略联盟首席专家李华教授指出,我国果酒产业发展的路径应该是绿色、可持续发展的,果酒产业必须构建从土地到餐桌的果酒产业链关键技术体系。要想领先,必须持续创新。
中国农业科学院农产品加工研究所所长、国家食药同源产业科技创新联盟专家咨询委员会理事长戴小枫指出,在国家层面上,中国社会即将进入到营养健康的时代,要着眼于未来,九亿中产阶级将会是未来目标市场。
优雅旗袍秀,助阵品鉴活动。
品牌营销专家潇彧从用户、产品、营销三个层面讲述了企业如何用好新媒体和新社群电商平台。他说,我们已经到了人机结合时代,从过去的IT、互联网、大数据,到人机结合,未来的企业,一定是用户来定义的。人民日报资深记者蒋建科以“如何讲好中国果酒故事”为题做主题报告;此外,相关企业代表分别从科技创新与脱贫致富两个方面作了推介。
动漫达人,吸引“眼球”。
本次会议由中国农村技术开发中心指导,中国果酒产业科技创新战略联盟、中国农村科技杂志社、西北农林科技大学葡萄酒学院、中国食品发酵工业研究院、中国农业技术推广协会高新技术专业委员会主办,府谷县聚金邦农产品开发公司、山东皇尊庄园山楂酒有限公司支持,河北祥佰瑞树莓酒业有限公司、内蒙古蒙特农牧业发展有限公司、烟台时代葡萄酒有限公司、山西西府海棠酒业有限公司协办。
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