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四大方面负面舆情较多 分享经济四大问题亟待改进

2017-08-16 06:33:26   央广网

2017年7月3日,国家发展改革委等8部门联合颁布了《关于促进分享经济发展的指导性意见》,在明确坚持“鼓励创新,包容审慎”的原则下,强调要“重在预防引导、明确内涵特征、强化管理创新、强调规范有序”。

2017年8月2日,交通运输部等10部门联合出台了《关于鼓励和规范互联网租赁自行车发展的指导意见》,从实施鼓励发展政策、规范运营服务行为、保障用户资金和网络信息安全、营造良好发展环境4个方面,鼓励和规范互联网租赁自行车发展,进一步提升服务水平,更好地满足人民群众的出行需求。

四大方面负面舆情事件较多

值得注意的是,在报告统计的有关分享经济的五个舆情传播最广的话题中,其余四个均与当前分享经济中发展势头最为迅猛的共享单车及网约车相关。

报告显示,当前在分享经济领域,安全保障、服务质量、价格垄断、个人隐私等四大方面的负面舆情事件数量较多,问题亟待改进。其中,“男童骑共享单车致死向OFO索赔700万元”“滴滴加价”“共享单车‘充值很顺利退款约定不明’”“北京共享单车遭索赔第一案”“悟空共享单车倒闭”等事件引起舆论的较高关注。

具体来看,安全保障类负面舆情主要涉及分享产品或服务安全没有保证或存在安全隐患等。其中,个别事件经媒体报道传播后引发舆论关注,如“男童骑共享单车致死索赔700万元”等。

“尤为值得关注的是,还有部分企业或个人打着假分享的名义虚假经营,甚至变相非法融资,不仅违背了‘分享’的本意,造成社会资源浪费,而且容易滋生金融诈骗乱象,引发群体性投诉事件。”陈音江分析说。

服务质量类负面舆情主要集中在网民对分享产品或服务提供人员的服务态度、工作效率以及业务能力的抱怨方面。“此类舆情虽然数量较多,但由于内容相对零散,且多发生在自媒体领域,介入报道的媒体较少,单个负面舆情事件热度较低,造成的负面影响较小。”陈音江说。

价格垄断类负面舆情事件主要涉及分享产品或服务的费用高、临时加价、天价计费等方面,如“致滴滴,一个让我的出行变得不美好的互联网平台”“知名作家炮轰滴滴动态加价”等。

此外,个人隐私类负面舆情主要涉及用户个人隐私遭窃取、产品或服务提供人员威胁用户和骚扰用户等。个别事件经媒体报道传播后引发舆论关注,如“乘客取消滴滴订单被骚扰 一晚收到近百条验证码”等。

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