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云南旅游整治措施实施一周 多数购物店关门歇业

2017-04-23 10:55:52   

景区

世博园入园人数明显下滑

作为昆明的5A级景区之一,新政实施后,由于入园团队减少,世博园入园总人数明显下滑。

新政出台后,世博园逐一进行整改提升。云南世博旅游景区投资管理有限公司总经理李劲松介绍,世博园里的购物店,多数由密玉珠宝经营。现在,密玉集团已经关停了一家玉石店和一家土特产店。其他购物店也都调整了商品价格,使之与市场平价或甚至略低于市场价。

门票方面,世博园以前销售的多为联票,200元/人,其中包含了100元的门票和100元的娱乐项目(漂流40元/人、冰雪60元/人)。“我们把联票拆开了,给消费者充分的选择权。”

世博园还对导游等相关旅游服务工作人员行为进行了全面规范。“现在,我们不允许导游、电瓶车、摄像人员主动揽客以及夸大消费。除非旅客主动提出进购物店,否则绝对不劝说旅客进店。”李劲松说。

众所周知,以前每到旅游旺季,世博园内部道路上就会有无数团队的大巴排长龙。4月15日起,旅游大巴不准入园了。对于社会车辆,每天上午8点到下午5点,一律不准入园。

“对于此次的整治措施,世博园将全力支持。”但是由于团队游客减少的原因,最近一段时间来,世博园入园人数有所减少。李劲松举例说,4月17日,世博园入园人数为2603人,去年同期入园数为6041人,当天销售收入同比下降63.64%;18日,世博园入园数为2150人,去年同期入园数为6041人,销售收入同比下降28.6%;19日,入园数为1840人,去年同期入园人数为6100人,销售收入同比下降37.45%。

“短期来看,新政实施后,由于团队游客的减少,世博园销售收入略有影响。但长远来看,是利于云南旅游长远发展的。”李劲松说,为了吸引游客,世博园出台了一系列应对措施。比如,世博旅游集团下属的6大景区,组成一个旅游推介团到周边省区作推介,把景区的优惠政策告知省外旅客,吸引他们到云南观光旅游。另外,凡是乘坐高铁来云南旅游的人士,持高铁票和本人身份证,门票可享5折优惠。再者,对做正价产品的旅行社,世博园调低了价格。这样既适应市场,也让旅行社有了发展优势。

“世博园‘昆明故事’、‘世博乐泉都’项目已陆续开工。”这些项目的开工,标志着世博园旅游区全面开启景点旅游向城市全域旅游转变的跨越,今后世博园对门票收入依赖将大大减少。

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