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外卖时代到来方便面归于落寞 配料企业主做外卖底料

2017-07-24 13:48:31   未来网

主料:小麦粉配料:每个人的回忆厂家:华丰、康师傅、统一、五谷道场……分量:一袋吃不饱,两袋咽不下保质期:20年+适用人群:旅客、加班族、通宵上网者、住校学生……

21日17点左右,经十路一家超市内,十多种口味的方便面摆满货架,但其行情不比从前。首席记者王锋摄

7月17日,高铁外卖运营首日,赴京出差的冯强接过乘务员送来外卖的一瞬,感慨万千。上车前他还曾犹豫要不要买盒方便面带着,但熟悉的曾经飘散在绿皮车厢里的红烧牛肉面味道已成为过去,就在当日,济南西站的外卖叫单量在全国27个车站中夺得第一。

与此同时,济阳县济北开发区的山东哈亚食品公司也已改换门庭,它曾经为各家方便面品牌生产脱水蔬菜、配料包的设备最近更换,新入主的北京金晔食品公司要为外卖快餐企业提供骨头汤底料,工人们正在调试机器,预计年底就能投产。

方便面失落、外卖崛起,历史交接瞬间在我们身边上演,镜头切换的背后是20年来国人消费升级、火车提速的时代更迭。

A方便面当礼品的年代远去了

冯强从青岛出发赴北京出差,近5小时的车程让他得思考午饭怎么解决。上车前他一度在站外便利店门前徘徊,犹豫要不要像此前习惯地那样买盒方便面、几根火腿肠。但当天高铁上能叫外卖的消息勾起了他尝鲜的念头。

长达20多年的方便面“消费史”让冯强难以割舍。上世纪90年代初,农村物资匮乏,生长在临沂农村的冯强一度想吃口方便面而不得,那时的方便面甚至被当作拿得出手的礼品相赠,孩子们也当作奢侈的零食。“当时吃碗泡面,比现在孩子去吃必胜客还高兴。”冯强说,当时的小卖部里,方便面被放到最显眼的位置,让前来购物的孩子垂涎三尺。父母嫌贵一般不给买,他就攒零花钱,专门买了到学校里泡上,焖好之后,再淋上几滴香油和香醋,惹得不少同学口水直流。

时下已在济南客运段担任列车长的李光也有同样的记忆,他爷爷、爸爸都是铁路职工,自小在铁路上长大的他当时可以不用凭粮票购买火车上的美食,但自从顺河街门头店开始销售散装方便面起,他就对火车美食失去了兴趣:“我记得最开始是华丰方便面,一个面饼两毛钱,调料包可以另买。”

此后的1992年,康师傅推出它的第一碗“红烧牛肉面”,并迅速建起自己的方便面帝国。冯强家所在的县城也建起生产方便面饼的厂房,他爸爸于是直接从厂家购买碎掉淘汰的面饼渣子拿回家,“一买一编织袋,敞开吃。”

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