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日媒:上汽印尼工厂投产 联手通用“叫板”日系车

2017-08-15 15:17:49   参考消息网

核心提示:上汽通用五菱在印尼的运作模式,实现了中国汽车企业知识产权、品牌与产品、人力资源与团队,业务运营及管理模式的全方位海外输出。

参考消息网8月14日报道 日媒称,中国大型汽车厂商上海汽车集团与美国通用汽车组成的联盟8月10日宣布,将开始在印度尼西亚销售定位为战略车的小型休旅车。在注重内饰的同时,价格比日资车企的同类主力车型便宜30%。该款汽车将凭借低价格获取人口为2.5亿、拥有巨大潜力的印尼消费者,追赶占当地90%市场份额的日资车企。

据日经中文网8月11日报道,“印度尼西亚国际车展”8月10日在雅加达郊外开幕。在丰田和本田等日本车企争相展示新车的主展厅,今年“五菱”品牌也设置了大型展区。五菱是上海汽车与通用汽车的合资品牌。去年该品牌仅掺杂在卡车等商用车中,进行了小规模的展示,但明显不同的是今年拥有了大型展区。

上海汽车与通用汽车共同成立的上汽通用五菱印尼公司发布的是小型休旅车“Confero”和“Confero S”,均为受当地人青睐的七座车,符合喜欢与家人和朋友一起外出游玩的当地需求,后座也配备了空调,部分车型采用皮革内饰,打造了高档感。与以往的小型休旅车相比扩大了车内空间。

报道称,针对Confero,上汽通用五菱强调其是真正面向家庭的车辆。最大的武器是价格。最便宜的车型仅1.3亿卢比(约合人民币6.5万元),比丰田小型休旅车的主力车型“Avanza”便宜30%左右。

上汽工厂。

上汽方面向参考消息网-出海记记者表示,7月11日,上汽通用五菱印尼汽车有限公司在印尼芝加朗正式投入运营。此次投产的印尼工厂投资7亿美元,占地60公顷,其中主机厂占地30公顷,供应商园区占地30公顷,工厂建成后将具备年产12万辆整车的能力。新工厂拥有四大制造工艺、质量检测系统、采用全球高标准、顶尖设备,是中国目前在印尼投资最大的汽车制造基地。

上汽方面表示,印尼项目的实施进一步实现了上汽集团在建设“全球布局、跨国经营、具有国际竞争力和品牌影响力的世界著名汽车公司”的道路上又迈出了里程碑式的一步。同时,上汽通用五菱在印尼的运作模式,实现了中国汽车企业知识产权、品牌与产品、人力资源与团队,业务运营及管理模式的全方位海外输出,实现有竞争力的整车产品、低成本的运营模式、完整的供应链体系三大要素“组团出海”的创新模式,充分发挥了上汽通用五菱强大体系竞争力的溢出效应,为当地业务长期健康发展奠定了坚实的基础。

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