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市场竞争加剧 古越龙山“老大”地位受挑战

2017-09-27 07:22:57   

每经记者 沈溦 每经编辑 赵桥

作为黄酒行业的“老大”,古越龙山(600059,SH)近年来扩张脚步明显偏慢。营收和净利润方面已被会稽山(601579,SH)、金枫酒业(600616,SH)等后进者追上甚至超越。

近日,有业内人士对《每日经济新闻》记者表示,黄酒行业低端小散的局面一时无法打破,龙头企业所占份额小,在行业升级、价格体系树立等方面话语权有限,市场仍需进一步集中。

业绩不再一家独大

从业绩来看,古越龙山2017年上半年实现营业收入8.98亿元,同比仅增长3.77%,实现利润总额1.26亿元,同比增加14.19%;实现归属于母公司股东的净利润0.94亿元,同比增长16.27%。其中旗下营收净利超过10%的全资子公司仅有绍兴女儿红酿酒有限公司一家,实现营业收入2.29亿元,实现利润总额0.3亿元,净利润0.23亿元。

有分析指出,古越龙山近年的发展过于保守。在2009年收购绍兴女儿红酿酒有限公司后,基本停滞了扩张脚步。

反观同为于绍兴黄酒龙头之一的会稽山,其2017年半年报显示,公司2017年上半年营业收入5.78亿元,同比增长30.7%;归属于上市公司股东的净利润达到8443万元,同比增长21.83%。

记者梳理古越龙山历年年报发现,其利润收益也长期处于起伏不断态势。2012年,古越龙山净利润达到历史峰值1.91亿元;2013年,公司净利润大幅跳水24.54%至1.44亿元;在经历了2014年的增长之后,古越龙山又在2015年同比下滑28.05%至1.33亿元;2016年净利润再次下滑至1.22亿元,比上年同期减少8.38%。

与此同时,会稽山在2016年迎头赶上。据会稽山2016年报,公司实现营业收入10.49亿元,虽低于古越龙山,但增速为14.62%;归属于上市公司股东的净利润达到1.41亿元,增速达到24.43%,也高于古越龙山。

记者注意到,会稽山近年来市场扩张明显比古越龙山更积极,特别是2016年以来,在资本市场动作颇多。公告显示,2016年会稽山斥资4.8亿元,先后收购了乌毡帽酒业有限公司及浙江唐宋绍兴酒有限公司;2017年初,会稽山又收购浙江塔牌绍兴酒有限公司14.78%股权。会稽山表示,收购塔牌意欲做强做大黄酒主业战略布局。

不仅是会稽山,另一家上市黄酒企业金枫酒业也动作频频,在将绍兴黄酒生产企业浙江白塔收入囊中后,2015年其斥资2.99亿元收购无锡振太酒业有限公司,丰富产品线与产品风格,并在上海核心市场的基础上,加速向江苏等其他市场扩张。

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