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跨界“玩”房产 科技保险企业都来“过把瘾”

2017-09-26 07:12:54   中国经济网

每经实习记者 冯颖祎 每经实习编辑 魏文艺

近年来,住宅市场的利润增速开始放缓,不少房企开始深耕产业链附加值。《2017年中国城市价值白皮书》显示,不少处在产业风口的互联网科技企业和资本市场热议的保险企业也已布局房地产多时。

近日,随着原搜狐网副总裁、搜狐焦点总经理曾伏虎向外界确认担任京东房地产部总经理,拥有诸多土地的京东正式跨入房地产行业。

那么,这些跨界而来的科技和保险企业,到底看中了房地产行业的哪些机会?他们的优势是什么?如何在地产行业里充分发挥出来?

科技“联姻”房地产

作为互联网明星企业,京东布局房地产,让科技企业跨界地产业务再次引发关注,而科技企业拿地涉足地产并不鲜见。

6月27日,神州数码、中兴通讯、中国电子分别拿下深圳湾总部基地3宗商业服务业用地。神州数码董秘王继业接受《每日经济新闻》记者采访时表示,该地块主要是用于建设总部基地,之后会涉及出租物业。

记者查询神州数码2016年年报注意到,其于2015年曾在北京海淀区获取一地块。对于该地块的用途,王继业告诉《每日经济新闻》记者,公司持有项目公司25%的股份,该地块是和万科一起合作,只是一个投资。

类似单纯的通过投资地产获得收益各公司的经营模式上并不少见。但随着房地产野蛮开发时代的结束,智慧化建设作为开发商的“进阶”策略和完善产业新城运营模式的重要模块。而这也给了科技型企业一个切入点。 《每日经济新闻》记者在中兴通讯2017半年报中发现,其智能家居业务也实现批量试点。而且记者在公告中注意到,中兴通讯也对智慧城市做了广泛布局。

今年6月,佳兆业集团与中兴通讯在深圳正式签署战略合作协议。据《深证特区报》消息,佳兆业将在具体项目配套的商业、住宅中,整体植入中兴通讯智慧城市解决方案和专业服务。

易居研究院智库中心研究总监严跃进接受《每日经济新闻》记者采访时表示,从硬件技术等因素来看,类似通讯公司本身在智慧城市的发展和投资方面有优势,此类优势也体现了此类企业较好的发展机会。目前智慧城市里面很重要的一点因素就是不断降低信息交流的成本,同时实现生活的更便捷化,这都是类似企业所具有的优势。

险资“最爱”地产股

再美味的面包,也是由面粉烹制。在房企不断谋求转型的过程中,稳定的现金流和土地保有量是其生存的基础。但各地趋严的政策和房地产行业融资成本的攀升,使引入险资成为一个不错的选择。

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