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北京世园会特许商品零售店开业

2017-09-25 07:37:53   中国经济网

根据2019中国北京世界园艺博览会北京(以下简称“北京世园会”)官网发布消息,5家北京世园会特许商品零售店已正式开业,面向社会推出近300款特许商品。

据悉,首批特许产品涵盖了园艺产品、吉祥物文化衍生品、工艺品、徽章、文具、家居用品、服装及其饰品等十大类近300款。包括彩印我国传统名花的“中国十大名花银票”,梅兰竹菊叶脉画与邮票珍藏册,采选优质天然稻谷壳纤维、淀粉类黏合剂高温压制而成的环保儿童餐具等。

据悉,5家北京世园会特许商品零售店为王府井工美大厦旗舰店、鸟巢北京礼物店、西单图书大厦店、八达岭长城景区店和延庆城区店。为方便更多消费者购买北京世园会特许商品,北京世园局还将在国内主流电商平台同步开设网络销售。

北京世园局副局长叶大华表示,目前北京世园会市场开发工作已全面展开。下一步,将根据市场需求适时启动第二批特许企业招募,充分发挥特许产品效益。同时,也希望世园会特许商品零售店成为“十一”黄金周期间赴京游览的海内外游客休闲购物、采选纪念品的新去处。

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