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新希望进军宠物行业 抢食千亿元蛋糕

2017-09-25 07:31:52   中国经济网

在继乳业、调味品、营养保健品、冷链物流之后,新希望集团旗下的产业投资平台草根知本又一次扩容。9月20日,草根知本集团宣布成立猫宁宠控科技有限公司,正式涉足宠物业。

猫宁宠控科技有限公司总经理杨金玉表示,公司依托新希望集团在资源整合方面的经验以及全球宠物用品供应链等方面的深厚积淀,连接并打造宠物用品及服务领域的全产业链布局,为国内消费者提供更优质、便捷和全方位的宠物服务体验。

值得一提的是,中国宠物市场在20多年的发展过程中,先后经历了启蒙期、孕育期和繁荣期。中国农业大学的一项研究表明,当人均GDP到达3000美元-8000美元时,宠物市场将迎来黄金期。而据《2017年中国宠物行业白皮书》显示,中国宠物行业规模在2017年将到达1340亿元,预计到2020年,将保持平均30.9%的高增速发展。

数据显示,养宠物人群呈现出年轻化趋势,并向高收入人群集中。宠物市场已成为消费观念转型和市场消费升级的趋势代表。在发布会上,草根知本投资总监方佩解析了对于布局宠物行业的思考,并提出,草根知本希望抓住这个行业的红利期,去打造一家领先的国内宠物控股公司。

方佩指出,现在整个宠物行业的红利期非常明确,对于草根知本来说,正是水草丰茂的地方和行业。同时宠控行业市场前三位均是外资公司,没有一家大规模的本土化品牌,草根知本要抓住创造一个主导品牌的市场机会。

业内人士评价认为,草根知本此次涉足宠物市场领域,根植于对整体行业发展的洞察以及国内消费趋势的精准把握,从草根知本此前在多个消费行业的布局成果来看,或将为国内宠物行业带来新的市场机会。

值得一提的是,经过两年的布局,草根知本乳业、冷链、调味品、营养保健品、宠物食品五大板块格局已经形成,旗下企业超过20家,涵盖乳业、调味品、营养保健品、移动互联网、冷链物流、宠物食品等诸多领域。

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