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世界旅游治理的中国担当

2017-09-13 17:26:22   国际在线

12日,由中国发起的世界旅游联盟(WTA)在成都正式成立。作为第一个全球性、综合性、非政府、非营利国际旅游组织,WTA89家创始会员单位中,境外占比超过60%。

进入21世纪以来,伴随着亚太新兴客源市场和旅游目的地的发展,世界旅游业迎来战略机遇期——每年有数以十亿人次跨越国境旅行,数以百亿人次在境内旅游。旅游对全球经济和就业的综合贡献率均超过10%。

然而与此同时,世界旅游业面临着诸多挑战:旅游基础设施和公共服务不够完善,服务质量有待提升,旅游业对环保和社区发展未承担应有责任,大数据覆盖度需要扩展,旅游发展理论需进一步深化……

为将机遇期变成黄金发展期,以联合国世界旅游组织为代表的政府间组织,以世界旅行与旅游理事会代表的行业组织,都做出了相应努力。但对于旅游这个高度综合性的产业,我们还需以创新、协调、绿色、开放和共享的理念,整合多方面力量,建设全球旅游共同体,完善全球旅游治理体系。

改革开放近40年来,中国先后完善以《旅游法》《国民休闲纲要》《“十三五”旅游业发展规划》为代表的制度框架,形成以旅游警察、旅游巡回法庭、旅游工商分局为代表的旅游市场秩序综合治理体系,以旅游集团20强为代表的旅游市场主体。中国为世界旅游业不仅贡献了消费和投资,也能够贡献平台、经验和智慧。由国家旅游局领导筹备、中国旅游协会发起成立的WTA,承载的正是这种担当。

从筹备到成立,WTA在国际上得到各国旅游行政主管部门、各大旅游集团和专业机构的积极响应。以“旅游让世界更美好”为宗旨,一个以我为主的联盟在完善全球旅游治理体系的同时,必将有助于拓宽国际合作渠道、拓展国际合作空间、参与国际规则制订、推动中国标准走出去。

中国正迎接大众旅游的新时代,全域旅游方兴未艾,从旅游大国迈向旅游强国,此时需要有为的政府,更需要有效的市场。政府可充分利用WTA,以开放姿态与国际组织沟通协调,更准确掌握旅游数据,把握世界旅游发展趋势,吸引更多国际游客。

企业需要以国际视野参与国际旅游分工,加大研发创新力度,通过分享与交流,提高国际竞争力;站在商业文明和人类文明演化的高度,积极承担社会责任。

作为发起者的中国旅游协会,在与政府“脱钩”后,应更认真地思索:如何稳步实施去“二政府”的市场化改革进程,通过为会员提供专业服务而赢得自己的地位和声誉?如何在快速国际化的发展进程中,构建名实相符、良性发展的国际旅游组织形象?在组织建设、人才建设、会员服务、数据与研究基础等方面,我们还任重道远,但无论如何,WTA是中国的,更是世界的。

(作者:戴斌是中国旅游研究院院长)

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