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中国食品科学技术学会:方便面行业止跌回弹 降油少盐成创新方向
新华社北京9月15日电(记者 毛振华、陈聪)在经历连续多年下滑后,方便面行业开始止跌回弹。净利润大幅上升,火鸡面等新品正在替代一成不变的口味,降油少盐成为消费者追逐的新方向。这是记者15日从在北京举办的第十七届中国方便食品大会上了解到的。
近年来,外卖兴起、高铁普及、消费升级等诸多因素一直压缩着方便面的应用场景及增长空间。
会上发布的《2016-2017年中国方便食品产业发展报告》显示,面对困境,方便面行业加快创新,一方面火鸡面、高汤面等个性化产品应运而生,另一方面推出品质更高的5元以上“高价面”,迎合消费升级需求。
据中国食品科学技术学会面制品分会最新统计,2016年,主要方便面生产企业产量为362.4亿包,与上年持平,但销售额却实现同比增长4%。
“产品创新、消费升级、调整价格,这三大因素拉升方便面行业止跌回暖。”中国食品科学技术学会理事长孟素荷说。
专家判断,未来五年,方便面行业总量不会有大的增长,但价值会有较大提升。行业正加快向健康转型,降油、调料包的天然配料及减盐等成为主要方向。
此外,报告还指出,包括方便面行业在内,整个方便食品行业在历经五年连续下跌后,已经迎来筑底回升的关键节点。至去年底,整个方便食品行业已拥有1802个规模以上企业,3915.1亿元的产值,同比增长5.55%。
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