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京东体育实现全产业布局

2017-09-13 15:51:24   中国经济网

2016年1月1日,京东体育从运动户外类目成为一个拥有集团重视、资源倾斜、战略扶持的集团子品牌频道而存在。但它的负责人王学松在这一年内被问到,京东体育是做什么的?他的答案总是:我们就是卖货的。

转折在2017年伊始。这一年,作为京东体育的掌门人,王学松开始对京东体育未来的大方向有了更深刻地把握。“当全民健身上升为国家战略,体育产业也将成为未来国家支柱产业,京东体育不该再只是一个销售体育用品的平台,而要成为一个全方位满足体育消费需求的综合性平台,最重要的是拓展体育服务板块。”王学松对国际商报记者说。

总之,王学松再也不会对外介绍京东体育只是一个卖货的平台了。

做体育服务的集大成者

打开京东APP,进入京东体育的版块,除了更加细分的产品类别销售专区,体育服务的相关内容已在频道首页多点可触。而你或许会为它丰富的内容而感叹:体育赛事、体育竞猜、场馆预定、体育培训、体育社区、体育小镇……这都是在2017年开始京东体育潜心布局的内容。“自2014年10月,《关于加快发展体育产业促进体育消费的若干意见》出台,此后国务院及相关机构又密集出台了二十余项政策鼓励引导体育产业发展,体育产业已上升为国家战略的高度,也让越来越多的人参与体育运动,关注体育产业。”在京东体育版块工作已4年的王学松也被近年来体育产业涌动的越燃越旺的激情所触动。

国家为体育产业的发展订立了的发展战略规划显示,随着体育人口数量的增长,预计2025年体育人口突破5亿,而对应的体育行业总产值也将突破5万亿大关。从全国各省规划看,广东、福建、江苏、浙江、山东等均预计到2025年体育产业规模将超过5万亿元。“我国人口基数大,体育人口占比低,目前人均体育消费也只有全球平均水平的十分之一,体育产业的风口尚未到来。”王学松判断3年后体育产业将站上黄金时代的风口,“而为此,京东体育也将更深入的布局,随着整个体育产业已经细分出IP、用品、赛事运营、竞猜、培训、电商等行业,为未来体育产业的发展构建生态基础,京东体育也在努力成为满足体育消费各种需求的综合性平台。”

这似乎也是目前所有布局体育产业的互联网企业中的独一家——“我们要全面整合资源,将传统的线下体育服务业务、大众参与性赛事及活动引入京东,大力发展体育旅游,体育服务+品牌实物结合,少儿体育教育,体育训练营等高潜力业务,体育资源线上线下全面打通,让京东2.58活跃用户从京东体育频道即可购买全国优质的体育服务服务产品。”王学松说。

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