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1号店宣布将与京东实现联合采购 扩大网上超市先发优势
9月12日,1号店宣布将进一步与京东集团实现战略协同,实现联合采购,进行供应链升级。具体说来,就是1号店将与京东商城共享包括采购,营销,物流,服务在内的全供应链体系,同时聚焦差异化的定位,加强原有优势品类的同时,丰富商品数量,并大幅提升用户体验。
作为在线商超的先行者,1号店去年与京东达成深度战略合作之后,首先实现了物流体系的打通和协同。同时,1号店在今年5月进行了品牌升级,定位于一二线城市的高端家庭用户,力求在消费升级的大趋势下,用全球供应链支持下的优选商品,满足消费者的需求。在刚刚过去的1号店9周年活动中,进口商品的表现十分抢眼,同比大幅增长超过60%。
而此次双方的联合采购分为两个方面,首先是两者的自营品牌将通过集约化采购,能降低成本,提升效率。其次,1号店原有的第三方商家也可以同步入驻京东商城pop平台,实现多渠道发展,交一份服务费,双平台运营。
1号店负责人表示,如今,商超大战正从“价格战”走向“价值战”。营造个性化购物场景,提升购物体验,将是未来零售的竞争壁垒。在实现了联合采购和供应链协同之后,一方面,1号店的商品丰富度将大大提高,尤其是来自海外的进口商品品类将更加多样。另一方面,供应链的协同将提高物流效率,更快更便捷地为消费者服务。1号店的品牌将继续进行独立的差异化运营,紧抓都市女性消费主体,并为已有的1号店会员提供更多的福利,提升用户的购物体验。
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