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明星衣橱被曝欠薪 运营模式待考
2017-09-07 08:57:09 中国经济网
长江商报消息 本报讯(见习记者 柳莺)近日,有明星衣橱员工曝料称,因为资金紧张,员工们已经3个月没领到工资,五六个月没缴社保了。
记者尝试联系明星衣橱,拨打官网上的电话,但处于忙音状态。
资料显示,明星衣橱上线于2012年,起初定位为时尚穿搭类APP。2014年,从做导购的定位转型为跨境服饰电商平台。2015年8月,明星衣橱获得Pre-D轮融资、估值达到16.5亿元。然而,2016年中旬,在即将完成D轮融资的关键关口,明星衣橱被曝出存在拖欠商家货款、缓发员工工资、融资不畅问题。
记者查阅明星衣橱官方认证微博内容时发现,明星衣橱最后一条微博发布时间为2016年8月15日,微博的评论中均是指责明星衣橱不归还供应商的保证金和退款,相似的评论内容从去年5月开始一直到今年的9月。
之前获得了多家知名投资机构投资的明星衣橱,为何如今资金短缺?中国电子商务研究中心主任曹磊在接受长江商报采访时表示,服装行业市场越来越向大平台集中,中小平台的生存空间不断被挤压,有一定市场占有量的线上垂直服装品牌,也在依靠综合电商的流量进行发展,明星衣橱的生存空间受到挤压。
曹磊表示,“明星衣橱曝出这样的风波,足以看出其运营模式存在一定的问题。明星衣橱从原先的导购平台转变为跨境平台,模式又不够清晰,现如今又想布局‘新零售’,跨度太大,步伐过快,使得现金流不足以支撑企业正常化运作,进而导致一系列问题出现。”
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