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首档点击分账综艺《燃游》上线 爱奇艺付费分账模式向多领域渗透

2017-09-06 11:30:55   中国经济网

9月5日,爱奇艺首档采用付费分账模式的网络综艺节目《燃游》正式上线,该节目是一档明星体验慢综艺,以旅游+人文为主题,辅以经典电影串联,首季“澳大利亚篇”共五期将以周播形式上线爱奇艺。这是自《坑王驾到》《爱笑会议室》《终极驯兽师》《来吧冠军》等综艺之后,爱奇艺推出的又一档VIP会员专享综艺内容。值得关注的是,该节目是中国视频领域首个采用付费点击分账模式的综艺节目。这是继网大、网剧之后,爱奇艺在付费分账内容领域的又一次“拓军”,意味着爱奇艺付费分账模式正向节目、动漫、少儿、纪录片等多领域持续扩展。

《燃游》作为面向VIP会员用户的专享综艺内容,内容制作品质优良,并且邀请到李光洁、丽莎等明星参与。首季上线的内容为“澳大利亚篇”,每期约20分钟,共五期,将以周播形式推出,9月5日首周将放出先导期和第一期,先导期为全网用户观看,第一期首周为VIP会员专享内容,次周转免。

今年6月爱奇艺世界?大会上,爱奇艺公布了网综、短视频、动漫等7大内容类型分账模式的具体规则,并在网综领域设立明确的内容合作和分账合作模式。即综艺单期正片时长20-40分钟,符合国家相关政策法规,制作水准专业精良,在分账模式上采用A、B、C、D四档分成模式,对应从10到4元的分成阶梯价格。《燃游》这类片方将通过会员的点击,由付费期分账和广告收入获得收入回报。

一直以来,爱奇艺致力于打造与产业各合作方共生共赢的开放平台,爱奇艺付费分账模式已经通过高速成长的网络大电影和《花间提壶方大厨》、《妖出长安》等爆款网剧获得了市场和行业的认可,此次爱奇艺把付费分账模式推广到综艺领域,意味着这一模式已经进入了一个更加成熟的新阶段。综艺付费分账合作模式的推出,也将能够为综艺内容生产方提供更多元的合作和变现方式,进一步助力爱奇艺综艺内容合作伙伴创作、运营、货币化等各环节。


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