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京东超市白酒品类稳居行业第一 市场份额占据半壁江山

2017-09-06 15:56:44   中国经济网

日前,中华全国商业信息中心发布了《2017上半年中国线上零售平台市场运行情况报告》(以下简称《报告》)。《报告》显示,2017上半年,京东超市白酒品类的线上市场份额达到了52%,占据行业半壁江山。

自京东超市酒类业务上线以来,不断与五粮液、洋河、牛栏山等国内知名白酒品牌达成战略合作关系,并发展成为国内白酒线上最大零售商,同时也是茅台、五粮液、洋河、拉菲线上最大零售商,联合国内外知名品牌一起为消费者打造极致美酒体验。

京东大数据显示,今年年初的“酒水超级品类日”中,白酒销量突破158万瓶;618当天,京东超市酒类的整体销售额是去年同期的3.5倍

今年618期间,京东超市陆续与五粮液和洋河签署战略合作协议。京东与五粮液将在大数据、技术、物流、金融等方面展开更深入的合作,共同推动中国白酒行业向互联网转型,五粮液成为京东首个年销售额破10亿的白酒品牌。

左起:五粮液股份有限公司董事长刘中国、京东集团董事局主席兼首席执行官刘强东、五粮液集团公司董事长李曙光

另外,京东超市与洋河签署的将在品牌共建、技术合作、营销创新、大数据、产品规划等方面展开深入合作。未来5年,洋河全线产品力争在京东实现累计破百亿元人民币的目标销售额。618期间,洋河在京东酒类销售额榜单排名前3,销售额是去年同期的4倍。

(京东集团董事局主席兼首席执行官刘强东、洋河股份董事长王耀及双方高层领导合影)

除此之外,京东超市还携手五粮液、洋河等酒类品牌代表,在商务部、工信部、质检总局、中国连锁经营协会、中国质量协会等部门的联合见证下,成立了“京东品质溯源防伪联盟”。通过品质溯源防伪的技术,让消费者扫描产品二维码,就能查询所购产品从生产到上线售卖所有作业流程相关信息,从源头保证品质。

纵观京东酒类的发展,从品牌扩张、品质把控、技术创新及提升,京东酒业成为行业第一是实至名归、毋庸置疑的。此次京东超市周年庆,冯轶现场表示未来将持续赋能品牌在人工智能、大数据、技术、物流、运营等方面的助力,全面提升消费体验。

业内人士表示,在京东超市各项加持助力下,京东白酒乃至整个京东酒业都将随着京东超市整体市场份额不断壮大扩张,其酒类业务的线上第一的地位将使其他平台难以超越。

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