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全球快消巨头组团“拜会”刘强东

2017-09-05 15:51:46   中国经济网

近日,2017中国快速消费品行业年度峰会在京举行,今年第二季度京东超市的销售额已经超越了所有线上线下商超,成为真正的中国线上线下全渠道第一超市。惠氏、全棉时代、百事、百草味、费列罗、玛氏箭牌、亿滋、茅台、洋河、牛栏山、百威、皮尔法伯、联合利华、上海家化、维达、立白、玛氏宠物等国内外一线快消品牌巨头齐聚京东,与京东集团董事局主席兼首席执行官刘强东进行了深度会谈,共同商讨零售革命下快消品行业的新趋势与新机遇。

图片说明:京东集团董事局主席兼首席执行官刘强东与全球知名快消品牌厂商高层会面

本次出席交流会的品牌巨头名单阵容空前,涵盖了母婴、食品、酒水、美妆、个护、清洁、宠物等众多品类。

他们分别是:惠氏营养品大中华区总裁瞿峰,稳健集团董事长全棉时代总经理李建全,百事大中华地区总裁兼首席执行官MikeSpanos,百草味董事长邱浩群,费列罗中国区总裁MauroDeFelip,玛氏箭牌糖果亚太区总裁IanBurton,亿滋集团中国区总裁StephenMaher,茅台股份公司副总经理、茅台营销公司董事长兼党委书记王崇琳,江苏洋河酒厂股份有限公司董事长、党委书记王耀,北京顺鑫农业股份有限公司牛栏山酒厂厂长、党委书记宋克伟,百威中国区副总裁LukeZhou,皮尔法伯皮肤学护肤品中国区执行主席FrancisCANET,联合利华北亚区高级副总裁及中国地区总裁RohitJawa,上海家化董事长张东方,维达国际中国区总裁胡永进,立白集团总陈凯旋,玛氏宠物中国执行总裁JamesChen等17位企业高层。他们分别来自惠氏、全棉时代、百事、百草味、费列罗、玛氏箭牌、亿滋、茅台、洋河、牛栏山、百威、皮尔法伯、联合利华、上海家化、维达、立白、玛氏宠物等全球快消行业的知名品牌。

数据显示,在上半年的京东“超级品牌日”上,上述快消品牌表现抢眼:百草味销售额创下历史新高,单日总销售额是去年京东双11当天的4.5倍;洋河单日销量也突破100万瓶,同比双11当天销售增长了3.8倍,梦之蓝系列同比双11增长15倍;全棉时代单日销售额成绩破亿,创造了京东母婴品类单品牌单日销售额新纪录。

自成立以来,京东超市一直占据中国线上超市的领导地位。截止到目前,京东超市的男士护肤、白酒、牛奶、食用油、水饮、咖啡、糖巧、饼干和膨化品等品类的线上市场份额均为第一,奶粉、尿裤、进口牛奶、冲饮谷物等品类更是全渠道市场份额第一。

同时,京东超市已经是宝洁、美素佳儿、尤妮佳、好奇、惠氏、雀巢、维达、蓝月亮等品牌线上线下最大的零售商,是五粮液、茅台、联合利华、妮维雅、曼秀雷敦、伊利、可口可乐、欧莱雅洗护、玛氏宠物等品牌线上最大的零售商。

在京东超市年初设立的“双百亿俱乐部”计划中,宝洁、花王、三只松鼠、惠氏、达能、五粮液、百草味等多个品牌的销售额目前都已突破10亿,有超过100个品牌销售额过1亿,这意味着年初制定的计划将提前完成。未来一年,京东超市的目标是助力500个快消品牌销售额过亿。

刘强东表示,第四次零售革命已经到来,今后的趋势是需求个性化、场景多元化、价值参与化。京东将顺应零售变革的趋势,逐步完成从零售渠道商向零售基础设施服务商角色的转变。在未来的零售生态中,京东愿与品牌商携手,将成本、效率、体验推向新的层次,实现资金、商品和信息流动的不断优化。

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