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滴滴优享破百万单拿下中高端市场

2017-09-04 13:41:01   中国经济网

现代快报讯(记者 李娜)据人民网等媒体报道,滴滴出行旗下的优享业务继今年2月28日在南京上线后,目前已开通了全国十三个城市,日订单量突破一百万单。

据介绍,“优享”出现在滴滴出行APP的快车入口下,是介于专车和快车之间的一种高性价比乘车产品。优享以“精选好司机,用心每一程”为宗旨,根据城市情况,优选车型、车况优秀的车,并只选用平均星级超过4.8的司机。同时,优享还基于乘客调研、日常运营数据推出了“司机100%主动联系乘客”“车内杜绝异味、异物”“行程中不打扰”等“六大服务标准”,提升乘客出行舒适度。

人民网等媒体报道称,综合城市特性、移动出行渗透率以及差异化需求等多方面考量后,南京成为首个上线优享的城市,仅一个月时间订单就破万。如今上线近半年,乘客对优享车辆和服务都给予了很大的肯定,订单在快速攀升。据悉,目前滴滴南京的订单量超过50万。

此前,《现代快报》曾披露了一组趣味数据。优享在南京的主要受众为都市白领,出行需求大多以通勤娱乐为主。鼓楼区的乘客最喜欢用优享服务,而最热门的三条路线分别是新街口到水游城、新地中心到夫子庙,以及紫峰大厦到南京南站。

据了解,优享预计在9月底推广至20城以上。

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