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加码高端 洋河营收净利双增
2017-08-29 09:41:42 中国经济网
8月28日,江苏洋河酒厂股份有限公司(以下简称“洋河”)发布的2017年半年度报告显示,公司上半年实现营业收入115.3亿元,同比增长13.12%;实现归属于上市公司股东的净利润39.08亿元,同比增长14.15%。
洋河在半年报中表示,报告期内宏观经济稳步增长,大众消费持续升级,白酒行业进入新一轮增长期,高端、次高端白酒产品价量齐升,中低档白酒产品销售稳步增长,公司的营业收入和利润规模居白酒行业第三位。
公开资料显示,洋河在年初对主导产品进行了全面提价。其中海之蓝产品每瓶上调2元,天之蓝产品每瓶上调3元,梦之蓝M3、M6、M9分别上调10元、20元和30元。7月,洋河开启年内第二次调价,将海之蓝每瓶上调10元,天之蓝每瓶上调20元。此外,2月6日,洋河官方账号发布消息称,洋河新品梦之蓝手工班将陆续上市。业内专家分析,洋河提高产品价格及推出新品是顺应高端白酒市场回暖的大趋势,通过高端白酒发展谋求更高利润发展空间。本次公告显示,2017年上半年洋河酒类产品营收占比达98.04%,其中白酒营收占比达到96.76%。
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