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中国金茂立足城市人文思考 推动产品革新换代

2017-08-31 15:06:29   央广网

8月25日到8月27日,由中国金茂组织的“金彩中国”活动在上海迎来了华美绽放。来自北京、合肥、长沙、广州、丽江、青岛、南京、上海、苏州、无锡、宁波、杭州、佛山、郑州、重庆等全国各地的200个家庭,600余人共同参与此次活动。

为期三天两晚的活动中,家长们带着孩子从上海大宁金茂府,到金茂大厦88层观光厅、金茂君悦酒店,再到上海迪士尼乐园的童话王国,开启了一场充满温馨与感动的梦幻之旅。此次活动得到了受邀的家庭充分认可,他们表示通过此次活动不但拉近了与孩子的距离,而且得以体味到陪伴孩子成长的喜悦感和责任感。

在中国金茂上市十周年之际,金茂希望用这样一场活动呼唤人们用时间和陪伴关心孩子成长,给孩子营造良好的成长环境。

  打造和谐亲子关系,营造良好家庭氛围

如今,很多家庭的父母因为忙于事业而忽视了子女的成长,工作之余很少有时间能静下心来陪孩子聊天或是旅行,而这种关怀的缺失往往会对孩子的成长造成不利影响。

对于这种现象,中国金茂早有关注,并立足城市人文思考,持续投入到关心儿童成长的行动中来。从理念到社区服务,再到产品本身,无不彰显着金茂打造和谐亲自关系,营造良好家庭氛围决心。

在理念上,金茂基于在产品打造方面的人本理念,从产品设计之初就经过了细心考量,充分考虑到孩童成长所需的健康、教育等元素,并把这些元素融入到产品本身,赋予“成长地产”无限活力。

例如,亦庄金茂悦在建设时,在户型和品质上紧紧贴合孩童成长需求,除了常规的主人套房外,还设计了老人套房和带有双窗的儿童全生长周期套房,充分体现全家庭理念;而在健康方面,亦庄金茂悦更是首次引入“府”系健康七大科技系统,致力于业主悦生活健康指数升级,让家庭成员可以尽享科技护航的健康生活。

在社区服务上,中国金茂认为“成长,不止于教育”是“成长地产”的核心概念,因此金茂努力用完善的社区配套和丰富多彩的社区活动为儿童营造良好成长环境。

2016年3月金茂重庆首次提出“成长地产”的概念,在此概念下,“U18成长社区”产品实现落地,该产品注重孩子从0到18岁成长过程中的每个细节,包括绿色健康的饮食、生活的无忧呵护、兴趣爱好的培训、孩童伙伴社交等,有效解决孩子18岁前的成长问题。例如,重庆金茂国际生态新城项目从最初的定位阶段就已经开始渗透U18的理念和价值,除了600㎡儿童乐园的打造,示范区还为客户提供了母婴室、儿童餐食、婴儿车停放位、室内爬爬区等贴心细节。此外,金茂充分开展儿童社交、兴趣爱好培训等社区活动,邀请了小业主录制儿童歌曲作为示范区和案场的背景音乐,同时开展金茂海洋总动员等亲子主题线下活动,大大丰富了孩童精神生活。

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