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新华网北京8月29日电(记者 高方圆)8月29日,阿里巴巴前CEO\嘉御基金创始人、董事长,美乐乐投资人卫哲,及月星家居前总裁,美乐乐CEO沈毅做客新华会客厅,与网友交流美乐乐的运营模式及电商平台发展的规律。卫哲表示,2014年投资美乐乐的时候,就是看上了美乐乐既能提升消费体验,又能使行业和企业自身的效率得到大幅度提升。
“我经常说‘两个凡是’,凡是消费者体验不能提升的不是好模式,凡是行业企业效率不能提升的不是好模式。”卫哲说。
传统家居行业是效率非常低的一个行业,无论是人均销售还是每平米销售非常低,大部分的店都是空荡荡的。“我们当时投资就看重美乐乐的平效,每平米每年的单位产出是传统家居行业的两到三倍,美乐乐的存货周转速度是传统家居行业的四倍到六倍。对照美乐乐O2O,消费者倒是满意了,我们自身的效率有没有可能也比传统的做家居要高呢?如果不高也不是好模式。”卫哲称。
他分析,消费者认可新零售、认可O2O,一定要比较两个方面,一是比较纯电商,家居行业是有线下强烈需求体验的行业,纯电商家居行业购买频率不高,美乐乐的新零售模式一定能跑赢纯电商。
第二,比较纯线下店,纯线下店家居商场越开越大,但是能容纳多少个品牌呢,而互联网能给消费者提供更多的选择和体验,所以美乐乐在消费体验方面,左手要打赢传统家居门店,右手要打赢新兴的家居电商。
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