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新华网北京8月29日电(记者 高方圆)8月29日,阿里巴巴前CEO、嘉御基金创始人、董事长,美乐乐投资人卫哲,及美乐乐CEO沈毅做客新华会客厅,与网友交流美乐乐的运营模式及电商平台发展的规律。卫哲指出,美乐乐能够十年不倒,靠得是脚踏实地认认真真按照O2O和新零售模式做了十年,并成为互联网家居品牌。
图为卫哲
卫哲称,作为一个互联网的家居品牌,美乐乐走完十年非常不容易。有很多互联网品牌来得快去得也快,也有很多互联网品牌像美乐乐一样坚持了下来,一个真正的互联网品牌一定是在线下也有较好美誉度的。
“美乐乐做对了一件事情,既重视互联网线上的品牌又非常注重线下的渠道和建设。”他指出,“在O2O没有流行的时候,美乐乐已经在做O2O,在新零售没有出现的时候,美乐乐也做了新零售”,美乐乐能够十年不倒,很重要的就是在O2O、新零售没有出现之前,已经在脚踏实地认认真真做了十年的O2O,努力打造互联网的家居品牌。
沈毅谈到,为什么会加入美乐乐这个平台?他称,自己工作在家居行业摸爬滚打了很多年,觉得未来家居行业应该会回到O2O的模式上,所以选择了美乐乐。在整个互联网商城中,比较知名的有天猫、淘宝、京东,但在家居行业里,真正能够说是O2O的、有规范的大企业,现在还没有。
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