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休闲零食行业市场销量破万亿
2017-08-30 09:38:54 中国经济网
日前,亿欧智库发布的《2017中国休闲零食行业研究报告》显示,我国休闲零食业态从2008年左右开始出现,市场销量已突破万亿,3年后将达到2万亿。随着消费理念升级,“健康”与“多品类”成为主导休闲零食产业方向的新趋势。
“新零售”之风日盛。报告称“新零售”的本质其实是线上线下的跨界、效率的提升、覆盖面的扩大。例如:近年异军突起的良品铺子有12大品类、90多种品种系列、1200个单品,直接整合门店、电商、第三方平台和移动端以及社交电商这五大渠道,开辟线上线下37个全渠道。
休闲零食或成食品行业新的突破性增长点。报告指出,休闲零食行业在“第四餐化”趋势带动下,市场规模有望在未来10-15年内占到我国消费者食品支出的20%。而且,灭菌、干燥、抑酶、储藏,尤其是冷链物流等新技术的革新,将进一步推动休闲零食的产品和业态的发展。
大数据显示,口味清淡、偏重养生的广东人,更注重零食的健康。广东前十的零食品类名单上,坚果炒货占据一半江山,其次是芒果干和脆冬枣,并不见鸭舌、麻辣牛肉等“重口味”爆款零食。
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