新闻 > 社会
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China

去年生鲜电商市场融资总额达近60亿 行业格局逐渐清晰

2017-08-29 09:43:33   中国经济网

随着行业的快速发展,生鲜电商进入了“行业洗牌期”。一方面,大部分企业面临盈利压力,另一方面,生鲜电商又深受资本追捧。如何在此情况下脱颖而出?物流建设成为必争之地。目前,各家生鲜电商纷纷发力建设物流体系,优化物流链条,提升物流配送能力,以期用更出色的消费体验占领市场

中国电子商务研究中心近日发布数据显示,2016年国内生鲜电商整体交易额约900亿元,比2015年增长了80%,预计2017年整体市场规模可达1500亿元。但另一项数据显示,在全国4000多家生鲜电商企业中,只有1%实现了盈利,4%持平,88%亏损,剩下的7%是巨额亏损。据不完全统计,过去一年中,14家生鲜电商企业宣告破产倒闭。

与此同时,资本市场仍在不断抛出橄榄枝。近日,生鲜平台易果生鲜宣布获得天猫3亿美元的D轮融资。每日优鲜则在此前拿到包括腾讯在内的1亿美元融资。据统计,仅2016年生鲜电商市场的融资总额就达到了近60亿元。

业内人士认为,生鲜电商正在进入洗牌期,生鲜物流水平的高低成为最关键的竞争因素。

行业格局逐渐清晰

天猫投资易果生鲜,使用其旗下的安鲜达为天猫超市提供配送,京东也请来国际物流企业雅玛多为其提供生鲜冷链技术与服务咨询。中国电子商务研究中心主任曹磊表示,随着阿里巴巴、京东的进入,生鲜电商领域的市场格局逐渐明朗,形成了“两超多强”的格局。两超是指阿里与京东,多强则是中粮我买网、本来生活、爱鲜蜂、每日优鲜等平台。

互联网巨头的入局抬高了行业门槛。生鲜供应链的投入成本高,以冷冻、冷藏、恒温等不同温度储藏类别的生鲜仓库为例,3000平方米的年租金就需要500万元到1000万元,冷藏保温车的价格更是普通货运车辆的2倍到3倍。

独立电子商务分析师鲁振旺表示,随着电商传统品类的饱和,如今的电商竞争正在向包括生鲜食品在内的高难度领域发展。曹磊也认为,生鲜是复购率最高、市场想象空间最大的品类,值得深度布局。

因此,业内有观点认为,在阿里、京东的带动下,随着仓储冷链物流技术提升、标准化程度提高、用户渗透率上升等因素的影响,2017年将是生鲜电商整个产业链开始成熟的起点,洗牌后生存下来的企业将迎来爆发式增长。

仓储前移配送提速

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170829/31218527.html
Server: cms-9-53
Date: 2024/12/27 01:50:26

Powered by China
China