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市值较巅峰缩水超300亿 暴风的“故事”讲完了吗

2017-08-29 18:45:26   中国经济网

新金融记者 邹昶昊 实习生 葛泽坤

31天30涨停!回想两年前的股价狂飙,对照如今市值缩水超300亿元的惨状,暴风集团的遭遇令人唏嘘不已。众所周知,曾风光无限的乐视帝国被多元化生态拖累,已然崩塌。从转型方向上与之相似的暴风,会是下一块多米诺骨牌吗?

股价暴跌

去年9月,暴风集团CEO冯鑫正式公布了“N421”战略:运用“广告、电商、金融、硬件、O2O”等多元化运营方式,依托PC、VR、TV、手机4块屏幕,打造影业、体育2块核心平台,以大数据这1核心技术打通平台与服务,为用户提供个性化的互联网娱乐服务,该战略也被形象地称为“暴风虫”计划。此后,在资本助力下,暴风集团快速涉足电视、体育、金融、直播、游戏等领域,一时风头无两。

花无百日红。近日,曾顶住证监会“重压”,坚持等待5年终获IPO,并取得连续29个一字涨停板的“妖股”已彻底卸下光环,甚至可以说步履维艰。7月19日开市起,暴风集团因筹划重大事项停牌。

将时针拨回2015年3月24日,暴风集团登陆创业板,随后连续29个交易日涨停。当年5月21日,暴风股价飙升至327.01元,成为A股股王。谁料此后暴风股价一泻千里,截至此次重组停牌前的20.20元,按复权计算跌价83.54%,市值也由巅峰的369.07亿元缩水至67.06亿元。

冰冻三尺非一日之寒。早在去年,暴风的颓势就已一览无余。2016年年报显示,暴风实现营业收入16.47亿元,同比增长152.61%,而归属于上市公司股东的净利润5281万元,同比下降69.53%。今年一季报则显示,尽管营业收入达到4.5亿元,暴风仍持续处于亏损状态,归属于上市公司股东的净利润为-1647.89万元,同比下降585.32%。日前,暴风集团发布中报业绩预告,预计2017年上半年实现营业收入7.42亿元至8.91亿元,同比上涨50%至80%,而实现归属上市公司净利润1320万元至1886万元,同比下降30%至0。

暴风集团的惨淡业绩,狠狠“打脸”曾为其摇旗呐喊的一众券商。今年3月31日,太平洋证券曾信誓旦旦地预测暴风因“新业务进入规模成长期”,2017年营业收入将达到27亿元,归属母公司的净利润可达5100万元,增持目标价为40元。如今,这三项数据在年内达成几无可能。

深陷漩涡

当年万众瞩目的“妖股”,何以蜕变为“百足之虫”?渤海证券分析师对新金融记者表示,A股长久以来炒作的是各类概念,一旦上市公司的故事讲完了却没有兑现,当基本面发生恶化甚至是风吹草动,都会令大批投资者不计成本地抛售,踩踏、闪崩屡见不鲜。

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