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暴风“生态圈”融资术拆解:子系统高估值引诱资本

2017-08-25 10:16:26   中国经济网

作者:任飞

融资观察

自苹果成功围绕IOS系统打造出“企业-开发者-用户”软硬一体化封闭模式之后,商业生态圈的概念便成了资本的宠儿。在国内,众多企业也开始探索核心业务带动下的产业链融合及辐射价值,渐渐形成了由概念到融资再到落地的生态战略三维矩阵。

这其中,暴风集团(300431.SZ)或是值得观察的生态圈融资样本。

暴风系推崇的是所谓“DT大娱乐”战略(简称“DT生态”)。暴风集团年报中曾对这个概念做出过这样的解释:“以原有互联网视频业务(暴风影音)为基础,向虚拟现实(暴风魔镜)、智能家庭娱乐硬件(暴风TV)、在线互动直播(暴风秀场)、影视文化(暴风影业)、体育(暴风体育)等新业务辐射发展”。

然而,梦想需要资本的支持,“生态”建设一直被外界冠以“烧钱”的标签,暴风系近年来的融资不断。

近日,记者从接近国通信托内部人士处独家获悉,国通信托拟发起“VR科技股权投资集合资金信托计划”对北京魔镜未来科技有限公司(暴风魔镜)进行股权投资,预期规模为2.6亿元,目前正处于过会阶段尚无备案。

据因果树网站收录的数据显示,暴风魔镜最近的一次融资发生在2016年1月21日,融资规模为2.3亿元。前述接近国通信托人士透露,此次国通信托发起的集合信托计划应该属于暴风魔镜的B+轮融资。

事实上,有关于“DT生态”下的项目大多都有融资经历,根据因果树网站收录的数据显示,其一级市场的融资总额至少在7亿元以上。不过,当这些项目上马之后,反哺上市公司的业绩却差强人意,部分项目已经续亏两年。

这不仅使得“生态”融资的估值备受争议,也拖累着上市公司的业绩,自暴风集团2016年报出现亏损之后,就已经有大量机构资金开始离场。部分二级市场机构的清仓式减持与持续火热的一级市场融资热形成鲜明反差。

到底是“泡沫”值钱还是“业绩”更有续命的价值,难见分晓。但以热点驱动资本运作维持业绩,风口上的猪也难免逃离“风干”的命运。截止到2017年7月停牌前,暴风集团股价较2015年369亿的巅峰市值已经缩水超过300亿。

子系统融资的风控“连船”

此次记者掌握的融资信息是关于暴风魔镜的B+级融资,这也是目前暴风系“DT生态”下的重点项目之一。与暴风体育、暴风秀场等一样,均是基于暴风影音的平台资源和内容优势所搭建的新业务形态,暴风魔镜则隶属于VR板块。

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