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浦发银行首推“有心意” 打造有温度的服务营销

2017-08-25 11:46:25   中国经济网

近日,浦发银行在业内首推“有心意”——社交分享平台,涵盖新意商品、心意问候、在线传递等一系列暖心服务,让心更近,为客户提供更趣味、更便捷、更贴心的创新服务体验。

随着移动互联网的兴起,社交网络一度改变了人们的沟通交流方式和信息传播渠道,并成为当下互联网发展历程中的变革性应用,为消费者建立有话题、能表达、能分享的场景也是服务社交的核心命题之一。

因为有你,心意更近!同事变闺蜜,暧昧变爱情,父子变哥俩,老板变战友,是时间的积淀,更是彼此的懂得,知心才会暖心,真心才够窝心……是共同的经历,共同的目标,共同的信仰,更在于不经意间的一次小小的问候,“再忙也要记得吃饭哦!”、“夏天骑单车要防晒哦!”、“熬过10晚,曙光在前,加油!”,知心才会暖心,真心才会窝心。深谙客户需求与社交创新之道的浦发银行再次以新思维为导向,基于消费者洞察和睿智求索精神,瞄准互联网消费者情感传递的各类生活场景。

据悉,“有心意”频道搭载在浦发银行官方微信公众号和手机银行APP之中,将为消费者传递三种新的服务方式。一、新的问候方式:客户可随时访问“有心意”平台,百款新意商品,金豆积分兑换或特惠价格购买,在线直送好友至交;二、新的表白工具:缤纷心意卡片,在线书写深藏心底的爱语心愿,随同小礼在线传递;三、新的沟通神器:有心意有情谊,全程在线操作,时时兑换,时时发送,速递真情实意。

有行业观察者指出,浦发银行“有心意”频道从客户需求出发,通过数字化手段和创新服务,帮助客户实现社交价值的平衡,这也体现了浦发银行通过做有温度和情感的品牌,探索新的互联网金融创新方式。

未来,浦发银行还将在移动端推出一系列从消费者需求出发,着重客户体验,更为时尚、创新、温暖的新服务。

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