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碧桂园三年“三步跳”:强调均好发展 全力提升市场占有率

2017-08-25 10:41:52   新华网

新华网北京8月25日电(邱小敏 王日晨) 从2015年合同销售1402亿元到2016年的3088亿元,再到2017年仅仅过半就达到2889.1亿元,不到三年时间,碧桂园业绩实现了“三步跳”跨越式发展,领跑行业。

“公司业绩今年已经调到5000亿,定这个目标是符合实际发展状况的,碧桂园最大的特点是一定说到做到。如果下半年我们做得好,也不排除会比5000亿做得更好一些。”在8月22日的2017年中期业绩发布会上,碧桂园集团总裁兼执行董事莫斌宣布,将全年销售目标由年初的4000亿上调至5000亿。他强调,碧桂园不是片面追求规模第一,而是追求可持续、有质量的发展,这是碧桂园的目标,期望能在均好发展的道路上继续全速领跑。

  分化格局加剧 尽最大努力提升市占率

今年以来,随着调控政策进一步深化,房地产行业分化格局也进一步加剧,房企之间的分化突出体现为“强者愈强”,并且借助资本的力量实现规模和市占率的快速提升。

近期,各家上市房企陆续交出2017上半年成绩单印证了这一结论:千亿军团不断强化竞争优势,市场进一步向品牌房企集中。在规模化扩张过程中,品牌效应最优质的房企已然占据领先身位,市场集中度也越来越高。

自去年形成房企第一集团之后,“碧万恒”之间的较量持续至今,三者之间的业绩排序在这半年间相继更替。据碧桂园控股有限公司中期业绩显示,上半年实现合同销售金额人民币2889.1亿元,同比增长131%,合同销售面积3226万平方米,同比增长106.3%。在房企三强中,暂时位居首位。

实际上,截至2017年7月31日,碧桂园实现销售3339亿元,同比增长123.5%;合同销售建筑面积约3695万平方米。不仅一举超越去年全年的业绩总额,年度目标完成率还超过八成。基于此,莫斌披露,碧桂园追求的是有质量的发展,将国内合同销售目标提至5000亿元,相比去年实际完成的合同销售额增长62%。

中报显示,碧桂园集团业务收入主要来自五个经营分部:房地产开发;建筑、装修及装饰;物业投资;物业管理;酒店经营。其中,95.8%收入来自物业销售(2016年同期:96.6%),4.2%来自其他分部(2016年同期:3.4%)。

关于增长速度问题,莫斌认为,只要市场机会存在,就要不断突破,能做多少就尽量做多少,这是碧桂园一直努力的方向。“我相信未来公司一定会走向一个持续的、稳定的、健康发展的局面。在目前中国存量市场这么大的情况下,10万亿的市场,公司一定会尽最大的努力去提升市场占有率。”

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