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共享单车后半场,小品牌加盟乱象凸显

2017-08-25 09:17:12   新华网

 共享单车后半场,小品牌加盟乱象凸显

  招商宣传称日骑行频率达4-8次,实际运营难实现;车辆定位偏差大;加盟者承担风险高

晋城街头零星停放的小强单车。 记者 薛星星 摄

北京一家公司称,一整套单车及智能锁售价620元,手机APP+后台管理系统只需10万元即可永久使用。 记者 薛星星 摄

加盟共享单车正在成为四五线城市人们致富的新方向。

在此前,共享单车的战场集中于一二线城市,人口较少、规模不大的县城、地级市等小城市被主流玩家刻意地忽略掉。对于这些地区而言,贵为“新四大发明”的共享单车仍然是大城市的专享。

一些尾部共享单车品牌以高额的收益回报为亮点,用加盟的模式吸引众多四五线城市的中小投资者入局共享单车。但现实情况却并不乐观。山西的一位加盟商投资50万元,在当地投放了500辆共享单车,但在试运营仅一个月后,却提出将手上的共享单车转手给以加盟商名义向其咨询的记者,即便他一直声称共享单车前景巨大,自己现在每天都有三五百元的收入。

河南的一名加盟商则在投车不久后就因车辆丢失迅速宣告失败;四川的一名加盟商此刻正在为用户押金退款难的问题而发愁,平台解释称是“系统升级”所致。

8月19日晚,此前因单车大量被盗而停止运营的3Vbike,宣布调整经营策略为“本地加盟”,主要面向五六线城市。创始人巫盛华接受媒体采访时表示,按每个城市1000辆投放量,也就几十万元,还是很能吸引有余钱又有兴趣的加盟方。当晚,在3Vbike组建的微信群聊中,巫盛华说,“我们转型县城加盟,是避开巨头的压迫,同时利用本地的资源。”短短一天时间,这个名为“创业合作群”的群聊就聚集了近百号人。

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