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央广《王冠红人馆》财经报告:玻尿酸利润惊人,“爱美产业”如何去除水分?

2017-08-23 17:02:39   央广网

央广网8月23日消息 日前,玻尿酸生产商爱美客的招股书显示,该公司一款玻尿酸产品2016年的毛利率达到了惊人的98.23%。然而有业内人士称,其行业净利率多在10%左右,庞大的营销开支甚至占到医美机构成本的50%。玻尿酸的主要成分是什么?注射玻尿酸存在什么风险?营销渠道为何占到成本如此高的比例?美容市场发展趋势和方向何在?央广《王冠红人馆》为您深度解析玻尿酸创造产业神话背后的那些事儿。

 一、聚焦--玻尿酸创造产业神话,所获"暴利"引人关注

7月7日晚间,生产玻尿酸注射针剂的爱美客技术发展股份有限公司(以下简称"爱美克")披露的招股说明书显示,2014-2016年,爱美客综合毛利率分别为93.73%、91.31%、87.19%。其旗下主要有"逸美"、"宝尼达"、"爱芙莱"等产品。而2016年为公司贡献了超过七成收入的宝尼达,上述三年的毛利率均超95%,其中2016年更是达到98.23%;逸美则分别为92.55%、92.31%和87.8%;2015年刚刚投产的爱芙莱,其毛利率同样超过85%。

爱美客技术发展股份有限公司招股书截图

爱美客主要生产各类玻尿酸注射剂,产品多用于面部、颈部褶皱皮肤修复的微整形领域。 招股书显示,爱美客的原材料主要是透明质酸钠、预灌封注射器、一次性无菌注射针头,从三种原材料2014-2016年的平均价格来看,含1克透明质酸钠的产品同期成本分别为165.34元、180.81元和173.38元。此外,爱美客生产的主要产品规格在0.5ml-2ml不等,透明质酸钠的含量最多为23mg/ml(注:此为爱芙莱产品结构)。也就是说,1克透明质酸钠至少可以用于生产43支产品。而爱芙莱、逸美、宝尼达三种产品2014-2016年的平均出厂价格分别在368.01-471.04元/支、897.01-985.59元/支、2510.89-2572.11元/支不等。然而,这并不是消费者购买的最终价格。市场上注射一支1ml的爱芙莱价格为880-3300元,同规格的逸美为1980-3980元,而0.5ml的宝尼达价格高达7000-15000元。

爱美客技术发展股份有限公司招股书截图

事实上,爱美客高毛利率在微整形行业并不稀奇。玻尿酸注射针剂属于国家Ⅲ类医疗器械,目前经国家食品药品监督管理总局批准的注册号有21个,包括"瑞蓝"、"伊婉"等进口品牌,以及"逸美"、"润百颜"、"舒颜"、"海薇"等国产品牌。其中,"润百颜"生产厂家华熙生物科技年报显示,2014-2016年该公司毛利率分别为78%、74.9%和70.2%;主打"海薇"品牌的昊海生物科技为87.2%、84.2%和83.4%。

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