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无需注册、付费 “共享马扎”成街头广告噱头?

2017-08-15 11:10:12   新华网

  无需注册、付费,投放第二天便“不翼而飞”——

  “共享马扎”成街头广告噱头?

等公交时站累了,要有个板凳就好了——这恐怕是很多公交车乘客的希望。上周日,一款“共享马扎”同时出现在北京的一些公交站,供等车的乘客小憩。由于使用方式毫无门槛,共享马扎考验着市民素质。投放第二天,记者走访了几个投放点发现,马扎已不见踪影。

共享马扎随意地摆放在公交站,无人管理。

疑惑

只需扫码是共享还是营销?

共享马扎和普通马扎最大的不同,就是马扎的布面上印有一个巨大的二维码,凳沿处印上了“共享马扎”几个字。目前市面上的共享单车、共享充电宝等共享经济产品大多离不开智能、分时付费等特点,而共享马扎却反其道而行之,不能上锁,没有定位,连使用说明都没写,直接被扔在路边。

虽然马扎上印有二维码,但扫码后,用户无需注册和支付任何费用,而是进入了一个公司的微信公号。记者看到,该公司微信公号的菜单栏除了共享马扎,还有共享巴士。根据介绍,共享马扎无需注册、无需押金,扫码即可使用,使用完后,随停随放,留给下一个使用的人。

“既然不用掏钱,为什么还要扫码?”不少网友认为,共享马扎是“假共享真营销”,目的是给公号吸粉,“就是个借共享经济噱头的广告。”

记者向共享马扎的客服了解到,共享马扎上周日开始在北京投放,主要投放在双井、国贸、团结湖、三里屯和首都机场。目前,公司主要将共享马扎投放在公交站点,但马扎可以流动,用户使用完放在路边,供下一个人使用即可。“目前处于免费推广期,暂时没有收费计划。”

尴尬

投放第二天马扎全没了

出现不到两天,这种毫无使用门槛的共享马扎就面临了极大的尴尬。记者昨天走访双井、国贸、团结湖、三里屯发现,无论是公交车站,还是马路沿线,都难觅共享马扎的踪影。在长虹桥北公交站,一位环卫工人介绍,上周日下午两三点时该公交站有4个马扎,“但是没有人坐,今天就没了。”

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