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环卫工印补习广告 3万件环卫马甲成移动广告牌

2017-08-09 15:42:15   中国网—海峡频道

自打穿上这个马甲开始,环卫工王大姐就总觉得哪里不对劲。马甲背后,印着一句标语:烟头不落地,西安更美丽。落款则是“西安补习学校宣”的字样。

近日,一条“环卫工工服印补习学校广告,合适吗?”的帖子在网上引来关注。发帖的网友称,环卫工人成了活体广告牌,“不要让他们打扫了城市,却污染了自己的衣服”。

事实上,将宣传广告印在工服上的做法,比较常见。

网友们热议的焦点集中在,如果在落款处直接注明某单位或企业的名字,就已经将公益宣传变相为一种企业赞助的流动广告牌。

有网友认为,这应该不是正规的制服,属于商家赠送的衣服,既然赠送,只印个自己的名字,也理所应当,“也就是搭了个公益广告的顺风车”。

也有网友认为,环卫工与出租车司机、交警、公交车驾驶员一样,是一座城市的窗口形象,商家的宣传广告不应该印在环卫工人的工服上,不美观。“如果说是赞助,现在是学校,而后就有可能是医院、饭馆、文具店……都印在衣服上,成啥了?”

昨天上午,西安小寨十字,不少环卫工都穿着这件荧光绿的马甲,马甲参照交警使用的反光背心的标准,背心前后设计有4条反光条,十分醒目。

每一件马甲背后,都有“烟头不落地,西安更美丽”的字样,落款也都是同一家补习学校。

“天热,但这个马甲穿着很凉快。”一位环卫工师傅告诉记者,这并不是环卫工的正式制服,环卫工的制服是橘色,冬天是棉衣,夏天是短袖,且都印有“环卫”字样,“反正就是觉得有点怪,每天像是背着个广告”。

另一位环卫工介绍,经常有人好奇地上来看,“大家觉得我们还做起了广告,这得拿多少好处?”采访中,也有市民认为,在马甲上印上企业名字,很容易让人将此理解为一种宣传广告。

三秦都市报记者昨天走访了多个单位,小寨路街办工作人员说,这个马甲,是雁塔区城管局统一发给街办的。

雁塔区城管局工作人员说,西安市各个区都有,雁塔区发了3000多件,通过各个街办,发到环卫工手里。

西安市城市管理局官网介绍,这是一项名为“关爱环卫工人·助力城市文明”的捐赠活动,冠名的这家补习学校筹资120万元,捐赠了3万个马甲,覆盖全市。

责任编辑:卢书敏 CL1259
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