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食品药品权威科普网络平台上线 传递更权威可靠消息

2017-07-04 14:11:01   

本报北京7月3日讯 记者吉蕾蕾报道:为推进食品药品科普工作、提高公众认知,国家食品药品监督管理总局新闻宣传中心携手百度百科共建的食品药品权威科普网络平台首批食药科普视频于3日正式上线,今后公众可以通过百度百科秒懂百科视频平台了解权威的食药知识。

国家食药监总局新闻宣传司司长、新闻宣传中心主任颜江瑛表示,食药安全大于天,为引导公众正确认知食品、药品等科学知识,国家食药监总局多措并举推进平台建设,建立专家委员会,依托产品数据,制作权威科普视频,切实推动食药安全社会共治。据了解,今年5月10日,总局新闻宣传中心与百度百科签署战略合作协议,共建权威科普网络平台,通过短视频和词条两种形式,向广大网友传递食品、药品、化妆品以及医疗器械最权威、最可靠的知识,2017年双方将共建800部科普秒懂视频、上万条词条,将权威、生动、易懂的科普信息高效地传递给社会公众。

“我们做了一个初步统计,目前每个秒懂视频每天平均有超过5000次点击量,说明公众非常关心食药知识。”国家食药监总局新闻宣传中心副主任燕辉介绍说,此次国家食药监总局新闻宣传中心与百度百科共同发布的首批科普视频,包括“如何科学认识亚硝酸盐”“保健食品是不是骗人的”“什么是食品添加剂”等,用通俗、有趣、简练的方式生动解读了一系列食药安全领域的热门词条,以短视频形式在百度百科秒懂百科视频平台上呈现。这种短视频快速解读词条的方式打破了原有百度百科以文字、图片为主的内容形态,将权威的知识生动化,有效提升了科普信息的传递效率。

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