新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China

海外并购如何反哺国内消费升级

2017-06-14 18:05:07   

中国化工以430亿美元收购瑞士先正达,为近年来中企海外并购潮添上了最大一单。数据显示,2016年,中国海外并购交易增加137%,在全球并购排行榜上跃居第二,仅次于美国。

更值得关注的是,自去年年底以来,中国企业海外并购更加趋于理性,不但注重通过并购国际品牌开拓海外市场,而且通过赋能国际品牌实现了优势互补,促进了国内消费的升级。

并购中易被忽视的矛盾

6月12日,天猫618进口日正式开启,截至上午9时,天猫国际的成交客单价较去年同期已经翻番。这一数据,反映出中国消费者跨境电商刺激下消费升级的显著趋势。

在中国消费者热衷海淘的同时,中国企业也在纷纷海淘。联合国贸发会议6月7日发布的《2017年世界投资报告——投资和数字经济》显示,2016年中国对外直接投资创历史新高,成为全球第二大对外投资国。

从上面两组数据的对比中可以看到:一方面,中国消费者热衷于购买海外商品;另一方面,中国企业正在通过海外并购将自己的产品打向国际市场。而其中凸显的矛盾却是,中国消费者和生产企业为何都要“舍近求远”?

在天猫618的电商战报数据中,记者发现了一些值得分析的案例。在国内彩电市场同比下滑的背景下,诞生于日本的夏普却在本次消费节中夺得了天猫、苏宁黑电品类第一的称号。而夏普这一品牌,由于去年由中国企业富士康注资收购,得以将夏普的大屏技术和品牌与富士康本身的产业链优势实现快速整合,此后推出了一系列符合中国消费者需求的中高端产品。

贝恩咨询公司的一项报告指出,以往中国企业和制造行业并购的驱动因素多是在于打入新的市场或是获得资源、技术和完善供应链,而对于那些提供消费产品的中国企业来说,跨境并购要更多地服务中国消费者。

本土消费升级更需关注

近年来,国人消费倾向表现出更愿意为产品质量、极致体验和精神享受而付费。

专家认为,在这两年中企海外并购的热潮中,相对于中国资本、产业的走出去,人们对于海外并购反哺国内消费升级关注得不多。而实际上,消费升级对于中国经济走势的意义并不比中资企业走出去小。数据显示,2016年,全年社会消费品零售总额同比增长10.4%,高于同期经济增速。同时,消费对经济增长的贡献率在2016年已经达到64.6%。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170614/30733250.html
Server: cms-9-53
Date: 2024/12/27 20:27:31

Powered by China
China