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专注精准化营销 汇牛营销获4000万A轮融资

2017-06-06 12:27:27   新华网

日前,国内最大的女性社交媒体精准营销平台汇牛营销正式宣布已经完成4000万A轮融资,本次融资由星期六控股和琢石资本合作投资。

汇牛营销创建于2015年,总部设在北京,是一家专注女性营销的效果类广告科技公司。已服务包括天猫、京东、小米、立白、白云山药业等众多品牌商家,累计投放金额数亿元。

汇牛营销CEO姜磊表示,这笔资金将主要用于加强技术和销售团队、对汇牛品牌的宣传、以及加强与优质媒体的合作等方面。同时汇牛营销也将在上海、深圳等地建立分公司以提升全国覆盖能力。

4000万资本助力原生信息流广告“化茧成蝶”

2017年5月18日,在经过几个月的试运营后,汇牛营销推出了国内第一个专注女性营销的原生信息流广告交易平台HAX(Huiniu Ad eXchange)。汇牛HAX的推出不仅打破了国内原生信息流广告现有的格局,也标志着中国原生广告迈出了市场细分化的第一步,具有里程碑式的重要意义。

汇牛营销的创始人兼CEO姜磊在接受采访时说“原生广告交易将在未来三年之内占据移动展示广告市场的40%以上,我们将会看到又一个千亿级市场的诞生。但是在面临巨大机遇的同时,我们也不得不面对行业鱼龙混杂、数据沉淀不及时、流量分散、无法满足行业纵深发展等问题。所以汇牛营销就是要打破现有局面,重新细化原生信息流广告市场。”

汇牛HAX广告平台将对移动媒体从“量”和“质”上同时进行提升,使其能够得到更多广告主的青睐;利用大数据分析技术,有针对性的解决资源利用问题,使互联网的营销效果大幅度提高;提供跨终端、多系统和碎片化的媒介应用环境,真正实现“跨屏营销”;帮助广告主进行规模化广告资源输出,促进产业裂变。

作为本轮融资的注资方,琢石资本的创始合伙人郑翔予表示,“正是基于对国内整体消费生态、流量格局、年轻用户和中产阶级消费升级的理解与深层战略布局,琢石团队选择并认可汇牛在创新型流量生态下对女性渠道和流量的整合转化能力,同时也坚信在这个创新型的女性流量生态下,一定会诞生新的品牌、团队和周边服务商”。

超百家Hero APP+8亿流量实现精细化营销

在谈及“精细化营销”这个话题时,姜磊对我们说“营销不仅需要精准,更需要精细,不能仅仅依靠横向思维,更需要纵深地去思考。”

目前HAX广告交易平台已经完成了上百家主流APP资源的对接,涉及母婴育儿、美容健身、丽人潮流、美食健康、美体丰胸等50+个细分领域。覆盖文字、图文、视频、短视频、直播等多样形式,包括原生广告、信息流广告、电商广告、微商广告、APP广告等多种广告类别。

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