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达观天下:成功管理之道

2017-05-23 10:43:47   达观天下书友会

尹衍梁:

北京大学光华管理学院董事长、北京大学兼职教授、博士生导师,台湾大学土木研究所兼职教授,俄罗斯国际工程院院士,台湾润泰集团总裁。他捐赠一亿美元创办了当今世界奖金额最高的学术性奖项“唐奖”,奖金额超过诺贝尔奖。他还将捐出自己95%的财产,会有超过30亿美元善款用于支持慈善事业和社会发展。

一、缘起

顾佳峰老师常说:“智慧总是越分享越多”,我与达观的缘分,也始于一次偶然的分享。当时我偶然得知顾老师要莅临我校楚才学院开展一次沙龙讲座,因为对管理学学习有一些兴趣,我便本着要去“取经”的想法参加了这次活动,也加入了“达观天下书友会”。后来在明星学姐的推荐下,我开始初次阅读《达观天下:跟尹衍梁学管理》这本书。初读时,只觉信息量庞大,顾老师学识广博,在讲述尹衍梁先生的管理之道时,往往触类旁通,旁征博引。所以我在阅读时,一直都是不停查资料的状态。但当时由于时间比较紧,书中的很多东西我也不能一下弄明白。后来借“达观21天阅读计划”这一契机,我得以重新阅读。现在,也将我从书中所得之识分享给大家。

二、以史为鉴,基于战略

尹先生能建造如此强大的商业帝国,其战略方向起着举足轻重的作用。战略起源于古代的军事活动,是指军事将领指挥军队作战的谋略。李世民曾说:“以史为鉴,可以知兴替。”读史,最重要的不是弄清楚历史事件,看历史的热闹,而是要看历史究竟给予了我们哪些启发与思考。历史无法改变,但是历史留下来的经验却可以给我们带来奇异的思辨能力,为我们提供良好的借鉴。

尹衍梁在建立大润发进军大陆零售业的时候,便是效仿毛泽东,采用“从农村包围城市”的策略,果断“下乡”占领三、四线城市的市场,正所谓厚积薄发,在积蓄了一定的力量之后,大润发便开始以点连线、以线成面,逐渐渗透进入一、二线城市,进而以星火燎原之势占领了整个大陆。这与《孙子兵法》中“人欲我与,人弃我取”的思想也是一脉相承的。

在经营战略上,尹衍梁坚持“服务至上”的理念,尽力为顾客带来“幸福的感觉”。人们不仅需要商品,也需要去享受更有品质的生活。因此,大润发经营的本质目的并非为名为利,而是要为顾客提供幸福的生活体验。

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