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《分享住宿与中国家庭出行报告》:国内住宿平均每晚635元

2017-09-22 07:47:04   央广网

人民网北京9月21日电 (魏欣宁)随着中国家庭可支配收入的不断提高,消费观念的提档升级,家庭旅游已成为当下的市场热点。根据中国旅游研究院的《中国城乡居民出游意愿调查》,2016年家庭出游人次占到总出游人次的46.90%,已成为当下旅游消费的主导力量。

20日,中国旅游研究院联合Airbnb爱彼迎发布了《分享住宿与中国家庭出行报告》(简称《报告》)。《报告》基于Airbnb爱彼迎平台上的中国家庭亲子游数据进行分析,探讨共享经济与家庭出游的关系,展现了新一代中国家庭的旅行方式和消费偏好。

《报告》显示, 2017年1月1日至9月1日期间,我国通过Airbnb爱彼迎携儿童出游的出境人次占出境总人次的17%,而以亲子游为目的的国内出游人次约占国内旅游总人次的8%。大阪、东京、京都等亚洲城市是中国家庭房客入住最多的境外城市,上海、北京是亲子游房客最喜欢的国内城市,而成都-重庆一线是国内最受欢迎路线。

数据显示,自2017年1月至8月底,中国亲子游家庭为国内外Airbnb爱彼迎房东带来了近2.8亿元的收入,同时带动了境外目的地4.5亿元消费。中国亲子游家庭用于国内出游的平均每晚住宿花费为635元,出境游住宿平均每晚住宿花费为1227元,比总体中国用户出游平均每晚住宿花费高出近70%。与此同时,中国亲子游家庭入住单个房源的平均时间也要高于整体。

在选择偏好方面,“家庭友好型房源”成为亲子游房客的主要选择,无线网络和生活必需品是房客选择境内外房源时的首要条件。不仅如此,家庭出境游房客对于厨房等住宿设施的需求高达90%。

《报告》指出,在过去的一年,中国各大城市中标注了“欢迎家庭/儿童入住”的Airbnb爱彼迎房源增长率与总体房源不相上下,新增房源中家庭友好程度进一步提高,其中增长最为显著的家庭出游热门目的地为杭州。与去年9月相比,杭州的带有“欢迎家庭/儿童入住”标识房源增长了166%,相较之下总体房源增长了154%。

Airbnb爱彼迎中国副总裁、公共政策负责人安丽女士说:“随着中国家庭收入的提升,以及消费方式的升级,家庭亲子游的需求日益增加。父母带着孩子们入住设施齐全,精心布置的家里,人们可以遵循平常的作息和生活习惯,为孩子准备丰盛的早餐、带他们在后院玩耍,发现除了热门景点之外的当地人才知道的好去处,还可以让孩子近距离地接触当地人。”

Airbnb爱彼迎全球资深副总裁、公共政策及公共事务负责人克里斯·勒汉(Chris Lehane)

“过去几年当中,Airbnb爱彼迎在全球范围内有非常不错的业绩增长,我们也不断地将业务重心放到中国”,Airbnb爱彼迎全球资深副总裁、公共政策及公共事务负责人克里斯·勒汉(Chris Lehane)日前对人民网记者表示,“Airbnb爱彼迎中国境内房源入住人次同比增长率为287%,而平台的中国市场最初是以自然、自发的方式建立的。中国现在非常重视全域旅游,我们可以开发一些传统的农村地区或者当地政府规划中的旅游地区,参与中国旅游业的全新发展。凭借全球网络中超过200万的活跃房东,我们更了解怎样帮助中国的房东吸引国外游客,这是我们在中国市场上的优势。”

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