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吴亦凡“我骄傲”MV燃爆年轻一代 爱奇艺创意营销引发全民关注

2017-09-21 12:27:20   中国经济网

“我用我选择的路,给世界看我态度,不追逐坦途,不准备服输,这样一条骄傲的路……”近日,爱奇艺正式推出吴亦凡品牌主题曲MV《我选择的路》。短短一周,“敢骄傲一起燥”的生活态度已快速渗透线上线下渠道,“骄傲旋风”席卷全国。爱奇艺官方平台发布《我选择的路》MV现播放量近50万,MV主题曲荣登QQ音乐新歌榜排行TOP1;#首席会员非凡体验官#话题阅读量已达8224万。爱奇艺通过立体化整合创新营销方式,线上线下双向互动,成功将品牌代言升级为全民关注事件,最大化释放了VIP会员品牌影响力及鲜明一帜的营销策略与风格。

承包全国各城市步行街及交通硬广线下营销紧贴潮流玩出科技与新意

围绕吴亦凡所代表的年轻一代生活理念,爱奇艺推出“敢骄傲,一起燥”的生活态度,并与此次MV推广策略一脉相承。北京、上海、广州、成都、南京、杭州、重庆等全国各大城市的步行街、地铁站、机场出现吴亦凡巨幅平面广告及各式电子广告,在全国范围内掀起了一场“与吴亦凡的偶遇”。上海南京路步行街高6米、全长154米巨幅广告,成都闹市区盐市口顶楼四联大牌灯箱,重庆地铁3号线绿色移动外包列车,南京地铁新街口主题社区站厅、杭州地铁金沙湖站、凤起路站主题站厅上刊等等…爱奇艺通过多样创意广告在全国各地的集中亮相,为热爱时尚的年轻人营造勇敢秀出自己的生活氛围,并为“我是爱奇艺VIP会员,我骄傲”发声,吸引大批用户及粉丝团应援合影。

敢于秀出自己,更要敢于玩出新意。爱奇艺在此次营销推广中引入新科技手段,让普通用户感受科技潮流带来的新鲜体验。北京地铁西单站通道广告首次使用创新处理技术,吴亦凡与音乐一同发声,为市民提供科技潮流的先锋体验;更有上海虹桥高铁站魔方旋转屏幕,让LED广告玩出颠覆刺激;北上广等一线城市的主流影院在电影放映前,也可以看到这支“骄傲”的MV……利用创新技术与生活理念的结合,吸引广大用户持续关注此次吴亦凡品牌主题曲MV的上线,并将“敢骄傲一起燥”的生活态度传递给年轻一代。

品牌联动、微博互动360°发酵吴亦凡品牌主题曲MV引爆社交舆论

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